The growing importance of SEO

December 1, 2008

The growing importance of SEO

The importance of SEO is fast increasing in the present context. SEO is a process that enables the website to maintain its top ranking position. SEO or Search Engine Optimization is getting more and more popularity in the backdrop of present scenario where there is tough completion among the websites to gain the top ranking. Search Engine Optimization works ideally to improve the traffic volume of the website.

Search Engine Optimization is dominated primarily by two ideas, on-page SEO and off-page SEO. These are the two very important aspects of SEO. On-page SEO is mainly that part of SEO, which is acted upon the webpage itself. Despite the fact that on-page SEO is supposed to be rather less important, there is no other way that can ensure top ranking to your website. The other feature of an on-page SEO is that it is very foundational and elementary. On-page SEO mainly handles functions like optimization of the title, the contents and the description.

The off-page SEO is mainly that part of SEO that is acted upon outside the sphere of the web page itself. It is mostly performed on other people’s websites. An off-page SEO is usually the proliferation or creation of inbound links, which are optimized themselves for the web pages’ keyword or keyword phrase.

Most of the visitors who access the Internet have the sole aim to use search engines in order to locate a service or a product. When a customer puts a particular keyword or a key phrase in a search engine to know about a product that is listed in your website, he wants your product listing to come on top. This is where SEO service works. The link building service of an SEO provides you the websites with your required product on top.

SEO service enables a consumer to have many folded facilities and benefits such as increased brand visibility, higher sales, targeted traffic and high ROI. The files become lesser in size if the servicing of pages is performed by appropriate optimization and validation of files. However, the choice of proper keyword or the key phrase plays significant role in Search Engine Optimization.

Search Engine Optimization is believed to be one of the most cost-effective marketing methods. Some other benefits of SEO include cross browser compatibility, accessibility and better usability. These features of SEO enable a website to have benefits like increase in repeat business, increase in referral business, increase in creditability and increase in sale. An ideal SEO may also improve your authority and confidence.

There are different kinds of Search Engine Optimization techniques for a client to opt for. You can have am ideal SEO service implementing any of these techniques for your website. One of the best companies in the market is Submitedge.com, which is known for their innovative SEO marketing skills. Try them out and you will never turn to any other specialists again.

Link Directory
Targeted Traffic For Your WeBlog
Advertising Club $12 Per Year All Pay

Advertisements

How To Acquire 100,000 Inbound Links In 30 Days Easy

November 30, 2008


var addthis_pub=”biz2day”;
Bookmark and Share

Add to Technorati Favorites


Internet marketing has now become an intrinsic part of any business marketing plan. While most webmasters and SEO experts search and experiment with new web promotion methods to boost their Internet marketing effectiveness, it is actually not what new strategies to try but how those website promotion methods are being implemented.

Even basic web promotion methods can be transformed to an ultimate Internet marketing weapon that will make the BIG difference and increase the likelihood of your on-line business becoming a financial success rather than an expensive flop.

6 Basic Internet Marketing Strategies

– StumbleUpon
– Press Release
Article Submission
– Social Bookmarking
– Directory Submission
Search Engine Submission

Perhaps shocking to many, the above “so-called” basic Internet Marketing strategies can be tweaked in such a way so as to achieve a massive magnitude of link popularity fast and yet search-engine friendly.

Some Useful Tips

StumbleUpon and Social Bookmarking

Both are excellent for web traffic and quality one way links. However it is not enough to just submit to the social media sites. You need to be tagged as a popular or useful site. Hence gradual multiple user accounts tagging using unique IPs for each user account is a critical factor.

Do not only focus on your niche keywords when submitting your site in social media sites. You should also use high search volume keywords so as to ensure massive web traffic. It is also important that you get your site into the featured tag pages.

Directory Submission

Effective one way link building strategy. Besides rotating your titles, ensure that you only focus on 1 keyword per title and use that keyword at the beginning of the title. Description should also consist of the keyword used in title. Another great method that many people choose to ignore is deep link directory submission. This strategy strengthens your inner web pages hence will in return provide quality inter-links to your index page.

There must be an order, sequence and purpose in launching a successful and effective website promotion campaign. A productive and cost-effective Internet marketing is not just another submission to press agencies, article and bookmarking sites or the thousands of web directories. There is a process to apply and integrate those various basic web promotion methods. What, when and how you strategically launch each of those 5 standard Internet marketing strategies in an orderly sequential manner underlines the basis of each of the method described.

All it takes is just 1 month and a discipline approach towards Internet marketing. Any webmasters can acquire such massive inbound links and all links indexed in a flash.

email marketing
Get Targeted Traffic to Your Site Now
Great Bid Directory from $2
Add Your Link Free High Traffic Directory

  • For Guaranteed sign-ups build your downline Click Here
  • Solo Emails Sent To Our Best Customers Click Here For More Details
  • Search Engine Submissions And SEO Free For 31 Days
  • Add Your Link Free To Our High Traffic Web Directory</a


    Click here to build multiple mailing lists for free.


    AmazingBillboards.com




  • Get More Traffic for Your Website With Natural Backlinks

    December 16, 2008

    a href=”http://www.elertgadget.com/downloads/community.php?id=2067&#8243; target=”_blank”>
    Backlink is a hypertext link pointing back to your website. It is used as a measure of the web popularity by search engines for ranking the web pages in search engines indexes. Google states that a link from origin page to destination page is a vote. The more backlinks to your website, the more votes it gets. The more votes your website it gets, the higher it ranks in SERP (Search Engine Results Page). Backlinks are valuable to your website.

    How do You Find Backlinks to Your Website

    You can track backlinks to your website using the following free tools that are available on the Internet.
    • Search Engine Back Link Tracking Utility & Backlink Tracker Tool
    • Link popularity check

    How Do You Build Your Backlink Naturally

    Link building is an on going project for your website and you need a lot of effort and time to achieve good results. However, you should build your backlink in a more natural way. It is not advisable to purchase links from link farm. Backlinks from other sites will provide higher exposure to your site in SERP (Search Engine Results Page). Hence, there’s a great potential of getting more traffic for your website.

    Fortunately, there are a lot of ways to improve your link popularity, which will give you a boost in the search engine rankings. Here are some good ways to build backlinks to your website:

    1. Submit your website to free/premium web directories.
    2. Submit your articles to article directories and ezines.
    3. Submit press release about your website & products.
    4. Develop a good relationship with your website visitors and ask them to link to your site.
    5. Make linking easy by providing the linking code.
    6. Exchange links with other similar non-competitive websites.
    7. Submit your website for reviews.
    8. Participate in forum.
    9. Give comment to other blogs.
    10. Consider bartering for links.
    11. Use link baiting technique.

    These methods will help you to improve your link quality and popularity. It will help you to boost your website’s SERP rankings. Backlink building is undoubtedly the most time consuming part of search engine optimization. Link building is so important that it needs to be given high priority and you can’t neglect it. You can hire someone to do link building for you if you don’t have the time to do it yourself. Improve your website linking now to ensure a good search engine ranking in the future.

    Free search Engine Submission (7000)
    email marketing
    Get Targeted Traffic to Your Site Now
    Great Bid Directory from $2

    How Blogging Affects Mainstream Marketing

    December 16, 2008


    There has been a lot of buzz around blogging lately, and for good reason. Weblogs, or blogs for short, are changing the way people market themselves and their businesses.

    If you aren’t familiar with blogging, the concept is relatively easy to grasp. Blogs first began as a shared online journal. A blogger posted diary-like entries about his or her daily life for others to read.

    Recently though, blogging has evolved into a new form of business writing and advertising. Many business owners now use blogs to promote their goods and services. Others use blogs to promote their website and get higher search engine rankings. Some politicians even use blogs to reach voters.

    The typical blog combines text, images, and links to other blogs, web pages, and other media that is somehow related to the blog topic. Though most blogs focus on textual contant, a blogger may include videos, pictures, and even audio in blog posts. A blog comprised of videos is called a vlog and a blog that uses pictures is called a photoblog.

    The Benefits of Blogging
    By adding blogging to their marketing campaigns, business owners are able to market their product with virtually no out of pocket expense. In some cases, bloggers may even be able to make large sums of money with their published blog. For example, a blogger who employs the Google Ad Sense program can make money from blog readers. The more readers a blogger has, the more money can be made from the Google ad.

    A blogger can also be a guide for shoppers who are looking for specific products and services. This makes blogging an excellent tool for retailers or affiliate marketers. Blogs can also be a source of valuable information and niche industry news.

    Because there are virtually limitless possibilities provided by blogging, it is easy to see why blogs have begun to have a significant impact on mainstream marketing practices. Many companies have noticed this and have chosen to hire a blogger to write and post up to date information for customers, shareholders, and employees.

    Some blogs now get millions of readers every single day. There are so many blog readers out there, that experts speculate that the world of blogging is rivaling the mainstream media. New blog search engines are also being created to make searching for a blog easier than ever before.

    If you have not yet established a blog for your business, you may want to consider doing so as soon as possible. Keep in mind though that it will take work to attract readers to your blog. It must be interesting or valuable to them in some way. A blogger must also concentrate on creating informative pieces that are as honest and up to date as possible. Blogging is serious business and if you make a mistake, it will not go unnoticed by your readership.

    If you need help developing your blog, there are many different browser-based software programs on the market that can help you get a start. Blogs can also be hosted by dedicated blogging services or regular web hosting services.

    Last, but not least, a blogger must remember to optimize blog writing for search engines. Blogging is an Internet medium and needs to be approached with Internet principles in mind.

    Blogging Example
    A typical blog entry includes a title or headline, a body of text, a permalink or URL for another web page, and a post date, which indicates the date and time that the post was published. A blogger may also choose to include a link at the bottom to allow readers to post comments on the blog.

    Article Source: http://spotyourarticle.com

    Free search Engine Submission (7000)
    email marketing
    Get Targeted Traffic to Your Site Now
    Great Bid Directory from $2
    Add Your Link Free High Traffic Directory

    Why You Should Archive Your Ezines and Newsletters Online

    December 12, 2008

    As a publisher of ezines and newsletters, you know that customers always want more from your services. One way to provide customers a good service while increasing your search engine rankings is to place your ezine archives online. By placing these online, you are giving your readers a value-added service that will set you apart from other ezines and newsletters. Not only will this provide value to your customers, but also by placing your archives online, the search engine spiders are able to “see” your unique combination of content. Ultimately, having your ezine archives online will give you higher search rankings and additional keyword phrase variations that everyone so desperately wants.

    There are some things to consider when making the decision to put your newsletter archives online.

    The first consideration is whether or not your ezine model is a paid subscription or a free subscription. If your ezine is a pay subscription, you probably do not want to place all of your archives online where someone can access them for free. If you were to do this there would be no need for readers to actually pay for a subscription. However, you may want to consider placing a couple of archived issues on a website, so that potential customers and advertisers can see what it is your publication has to offer them. Then, you can keep your remaining archives in a member’s only website that is only accessible to your paying subscribers.

    If you offer a free ezine or newsletter, there is little reason not to offer all of your archives for free online. The reason that people will want to go ahead and subscribe to your ezine or newsletter is that they can get the issue as soon as it comes out. You may want to consider only offering archives online that are at least a few months old. In other words, do not offer this month’s issue in the archive for a few more months, so that people will still want to subscribe to your publication to see it when it is first made available.

    Search engine spiders love content on websites. Not only do spiders like the generic content, but they really like valuable content such as articles. Quality content is one of the primary things that search engines look for when providing rankings and the level of importance of a website. The articles that are included in your archive will boost your search engine ranking. Having a higher search engine ranking means that potential subscribers are able to find you much easier. Being easy to find and offering a service such as free ezine with archives gives potential subscribers many reasons to choose your ezine or newsletter to land in their email box over your competitors.

    Having your publications placed in an online archive will automatically provide you with a good amount of keyword optimization. For example, if you are publishing an ezine that mainly talks about home improvement, there is a high likelihood that many of the articles in your publication will contain the words “home improvement”. Now when a potential subscriber searches on the Internet for “home improvement,” they are much more likely to be directed to your website and learn that you provide a valuable subscription on this very topic. If you do not have your archives online, chances of picking up these new visitors and subscribers are greatly diminished.

    Simply put, having your newsletter archives online is probably the easiest way to increase your exposure in the search engines and the easiest way to increase your ezine’s subscriber base for free. It is very inexpensive to provide your archives online, and it can improve your subscriber’s experience, letting him or her feel good about the service that you are providing to them.

    People may have a desire to read your publication, but your ezine can easily get overlooked due to the excessive number of publications currently arriving in the subscriber’s email box. A day will come when an individual feels overwhelmed by the number of publications arriving in their mailbox each day or week. When this starts to happen, they start canceling subscriptions because it is simply too much hassle to go through and delete these newsletters and ezines every week or every month. I have found myself in that position, so I eliminated the ones that bored me and only kept one or two subscriptions that really seemed to offer me the quality content that I wanted in an easy-to-read format. It was getting to be annoying to go through my email on a regular basis to filter out the excess ezines and newsletters that I did not read anyway.

    So if you want to set yourself apart from your competitors and offer this value-added service to your customers, you seriously need to consider placing your archives online. It is likely that you will be surprised at the change in your search engine rankings as well. Again, if you provide a pay subscription do consider offering a few issues in a free archive, so that you can at least show potential subscribers and advertisers the quality of the product you provide.

    Follow my advice, and down the road, you will be able to generate more income from your newsletter, because you will have a much larger list of subscribers to count as your own.

    The Search for Winning Sales Letter Services

    December 12, 2008

    Writing a sales letter is tough and writing a winning sales letter is even tougher. Many sales managers bang their heads trying to figure out how to get it right. Well, to answer this question, they should put themselves in other people’s shoes and ask, what “benefit “would I receive by reading this sales letter? Remember the word “benefit,” which is the crux of this discussion. Many sales people take bits and pieces of information from here and there and create a mess out of a sales letter. They literally throw everything on people and then get what they deserve, instant rejection.

    One should always remember that a sales letter works only when you have a product to sell and an offer to make. A sales letter should not be an introduction of your product or company.
    Remember every word is important in the sales letter and do not waste a single letter, which would distract your potential customer’s attention. They are not interested in the features of you product, but an offer or benefit to them. Think from the customer’s point of view and ask yourselves why should I read this letter? Is there any benefit or offer to me which cannot be refused? Can you convince me that this is really a good offer?

    After keeping these things in mind, sales managers should apply some thought in presenting their letter. The header or the headline is very crucial to any sales letter. It should directly target the customers of your product. One also needs to be tactful in the use of words. But if you’re not especially good at this type of thing, do not attempt to do it and just be simple in writing about it. The headline should not be more than one line, so try to be as specific as possible but with maximum affect. Nobody has time to read each and every letter in this fast paced era of instant satisfaction. If you are not able to convey your message to the audience in stipulated time, then you have lost those customers. The headline should start out with a benefit being offered to the customer. This ensures that the customer will at least go to the body of the letter.

    Now, having made a good effort with the heading, it’s the time to work on the body of the letter. How do you maintain the level of enthusiasm that you created in the customer’s mind with the heading? Once again it is important to remember to not to focus on the features of the product you are trying to sell, but on the benefits and offers you are giving to them. Things like, how much money it is going to save them and how it would affect their lives, should be mentioned in the body of the letter. Make them realize the need for it and compare it to another competitor’s product.
    Remember, a person reading your sales letter will constantly have questions in their mind as to how this will benefit me, after each and every sentence. So be ready to clear those doubts and answer the questions. Being a little informal in this approach won’t do any harm. Try to grab their attention by relating to real life things. You can add a bit of humor as long you are sure that it won’t be in the bad taste of the reader. Bring in few recently happy clients to give testimony of your products. Keep the testimonials believable and something that people can relate to.

    Once you’ve given a clear explanation about the product, do not forget to prompt your audience to take action. If it is an email, prompt your reader to click on a link to act now or provide a contact number, if its direct mail. Also remind them again that if you don’t act now you will forfeit the offer, as the offer is for limited time only.

    Once you are done with the letter, one of the most important parts of the sales letter is P.S. Many people simply read the beginning and end of the letter. So, try to convey something that will prompt them to go back to the letter and read it. It will be a perfect end to the sales letter.

    How To Avoid Getting Banned or Penalized By Google

    December 10, 2008


    How To Avoid Getting Banned or Penalized I get many people contacting me asking, “Why is my site not listed in Google?” or “Why am I ranked 387th in Google for my most popular search term when I’ve been optimizing my site relentlessly?”. More often than not the reason is because the website in question is suffering a penalty of some sort.

    Search Engines Don’t Like SEO
    It’s no secret that search engine operators don’t like people manipulating the results through optimization, but this is exactly what search engine optimizers (SEO’s) do. So if you make it blatantly obvious that you are performing SEO on your website then the search engines are going to penalize your website. Therefore when performing SEO for your website you must always make sure what you’re doing is not frowned upon by the search engines.

    If your website gets banned by the search engines then it means you’ve probably done something drastically bad to the extent where they don’t want to list your website at all.

    So how do you know if your website is banned?
    So how can you check whether your website is banned by a search engine?

    Check the search results

    If you go to Google and simply type the URL of your website

    If you enter your domain and you get a message saying “Sorry, no information is available for the URL: xyz” then chances are your site is banned.

    The only other time you may receive this message is if your website is brand new and hasn’t been crawled by the search engines yet
    Check the PageRank Bar
    If you download the Google toolbar (http://toolbar.google.com) then you can view the PageRank of every website you visit. If you navigate to your website and you see a gray bar where your PageRank would normally be displayed (as the graph above displays), then this is a very strong indication that your website has been banned.

    So what are the tell-tail signs of optimization, and how I avoid them?
    When you optimize your website you should always think about how your website will appear from the point of view of the search engines. There are six common pitfalls that people fall into when optimizing their websites, and will usually account for 99% of all problems:

    No diversity in Anchor Text

    Search Engines like natural linking, that is where a website links to another out of choice, so if a website has 100 inbound links that all have exactly the same anchor text, is that natural? No, quite the opposite, it’s highly unnatural. In order to avoid this pitfall, you should vary your link anchor text for each link partnership you set-up, or each time you submit to a web directory. If you’re smart about your link anchor text then there is no way your linking strategy will look unnatural

    Getting Backlinks Too Quickly

    If you operate a new website and you get backlinks too quickly then this is often a clear sign of optimization tactics. Even worse, is the situation where all of these backlinks contain exactly the same anchor text (as previously mentioned). If you operate a new website you should build links slowly. As I’ve mentioned already, the search engines like to see natural linking, if your website is only a week old and already has 200 backlinks, is that natural? Link building should be a gradual process, and you should resist the urge to try to get thousands of links as soon as you launch your site. Although your intentions may be well intended, you may actually be doing more harm than good.

    Keyword Stuffing

    Another important step to prevent being your website being penalized is to ensure you don’t over-optimize your website. That is to say don’t ‘keyword stuff’. Keyword stuffing is a form of spamming where you use your keyword or keyphrase over-and-over again in your web page in order to increase the keyword’s weighting in the body text. The search engines can spot deliberate spamming quite easily, and as a result, should be avoided.

    Usually if you write a well written, informative web page then there is no need to ‘optimize’ a web page, as you will have naturally mentioned your keyword/phrase in the text. The only thing you should consider optimizing is the Title tag, this should always contain your primary keyword or phrase.

    Title Tag, Meta Tag , Image Alt Tag Spamming

    In addition to over-optimization of your body text, you can also be penalized for spamming your tag attributes. For example if you create a title tag that looks like

    Doughnuts, DOUGHTNUTS, Doughnut, Doughnut flavours, doughnuts doughnuts doughnuts, Doughnuts, DOUGHTNUTS, Doughnut, Doughnut flavours, doughnuts doughnuts doughnuts

    Then the search engines are likely to take a dislike to this and may penalize your website.

    Duplicating Content

    Search engines like unique content; they don’t like seeing the same information being duplicated across multiple domains. I have seen instances where websites have been dropped from the search engines for doing exactly this. If you must insist on duplicating content from other web pages then you should disallow access to it using your robots.txt file to avoid any potential problems. To do this create a file in the root of your website so that it can be access by going to http://www.mydomain.com/robots.txt

    In the robots.txt file your can disallow access to particular files on your website

    Disallow: myduplicatedpage.html

    Or you may also specify directories:

    Disallow: /mycontent/

    Hidden Text

    Hidden text is where you create text on your web page that is the same colour as the background colour, so it is in effect hidden. This allows you to enter your target keywords and phrases without the viewer of the website aware that the text is there.

    If I then select all of the text on the website by pressing ctrl-a I can see that the website has a lot of hidden text at the top of the page

    Drastically Changing Your File Structure

    By drastically changing the file structure or filenames of your website, you run the risk of damaing your search engine rankings. Although there’s no actual reason why search engines would penalize for this. However, I have seen occassions where websites have changed their file structure and filenames and have seen their search engine rankings take a big hit because of it. One way around this is to redirect your old pages to your new pages, in time the search engines will update their listings and you will not suffer any adverse affects
    email marketing
    Get Targeted Traffic to Your Site Now
    Great Bid Directory from $2
    Add Your Link Free High Traffic Directory

    Webmaster’s Earn Money Here!
    http://www.Top-Money-Review.com/?id=15310

    Learning the Basics of RSS

    December 7, 2008

    What is RSS? You probably have seen this three-letter acronym in the course of your internet surfing. RSS stands for Really Simple Syndication or Rich Site Summary; syndicating means republishing an article that comes from another source such as a website.

    An RSS is a means of publicizing updates about websites. It may or may not include a summary and photos of the latest posting. But those that provide summaries (thus Rich Site Summary) allow users to skim through the article so that they could decide later on if they want to access the website source. The RSS feed usually contains the title of the update originating from the website. It is also usually the link to the website source.

    What are the benefits of RSS? RSS gives benefits to both readers (users) and web publishers. 1. It gives you the latest updates. Whether it is about the weather, new music, software upgrade, local news, or a new posting from a rarely-updates site learn about the latest as soon as it comes out.

    2. It saves on surfing time. Since an RSS feed provides a summary of the related article, it saves the user’s time by helping s/he decide on which items to prioritize when reading or browsing the net.

    3. It gives the power of subscription to the user. Users are given a free-hand on which websites to subscribe in their RSS aggregators which they can change at any time they decide differently.

    4. It lessens the clutter in your inbox. Although your email address will be required to enjoy the services of online RSS aggregators, RSS does not use your email address to send the updates.

    5. It is spam free. Unlike email subscriptions, RSS does not make use of your email address to send updates thus your privacy is kept safe from spam mails.

    6. Unsubscribing is hassle-free. Unlike email subscriptions where the user is asked questions on why s/he is unsubscribing and then the user would be asked to confirm unsubscribing, all you have to do is to delete the RSS feed from your aggregator.

    7. It can be used as an advertising or marketing tool. Users who subscribe or syndicate product websites receive the latest news on products and services without the website sending spam mail. This is advantageous to both the web user and the website owner since advertising becomes targeted; those who are actually interested in their products are kept posted.

    What are the drawbacks of RSS? The disadvantages of RSS use are brought about by its being a new technology and some user-preference concerns. 1. Some users prefer receiving email updates over an RSS feed.

    2. Graphics and photos do not appear in all RSS feeds. For conciseness and ease of publication, RSS feeds do not display the photos from the original site in announcing the update except for some web-based aggregators

    3. The identity of the source website can be confusing. Since RSS feeds do not display the actual URL or name of the website, it can sometimes get confusing on what feed a user is actually reading.

    4. Publishers cannot determine how many users are subscribed to their feed and the frequency of their visits. Moreover, they would not know the reasons why users unsubscribe which could be important in improving their advertising.

    5. RSS feeds create higher traffic and demands on the server. Most readers still prefer the whole update over a brief summary of the entry, thus they still access the site.

    6. Since it is a new technology, many sites still do not support RSS.

    How do I start using RSS? There are two things needed: an RSS feed and an RSS aggregator or reader. The RSS feed comes from an RSS-supported website. There are also websites that provide a list of RSS feeds of different websites. An RSS aggregator is used to read the RSS feed from the source website. It scans and collects data on latest RSS feeds from the worldwide web.

    An aggregator comes in two forms: a downloadable program also known as desktop aggregator and an online or web-based aggregator. Downloadable aggregators may require payment before they can be acquired, while internet-based aggregators are usually free of charge. All you need to do is to register an account then you are ready to use their services. Both versions allow you to customize or choose which RSS feeds to enter. Paid aggregators are usually chosen by more experienced users and they usually allow more freedom in customizing feeds.

    1. Choose an RSS aggregator to use. For beginners, web-based aggregators are recommended since they are usually user-friendly

    2. Scan the homepage of your target website for the RSS or XML button. It contains the RSS code you need to enter in the aggregator. Copy this code. Syndic8 provides a directory of websites that support RSS.

    3. Paste the code (which contains the URL of the website) in your aggregator. There is a space provided for pasting the code.

    After you have done these three easy steps, you can start reading the RSS feeds coming from the website. New postings appear as they are published real time at the source website.

    RSS and Internet Marketing

    The original idea of RSS came from Netscape, where their intention is to provide a means for users to customize their personal homepage to contain links to websites that interest them, similar to bookmarking websites.

    The application of RSS to internet marketing was an unforeseen development to RSS technology developers. Since users are given the freedom to add RSS feeds to their aggregators, those who are interested in particular products and services available in the internet can now be notified real time. Marketing becomes more specific to interested people and not a hit-and-miss operation.

    Those who intend to use RSS for marketing their products and services should consider linking up with email account providers, (e.g. Yahoo, MSN, Google mail); networking websites (e.g. Friendster, Multiply, My Space, Hi5); websites of newspapers and television network websites (e.g. New York Times, CNN) for medium to big-scale companies. Small-time industries can also look into networking websites as well as personal blog websites (e.g. Blogspot) and websites of clubs and organizations that would probably make use of their products or services e.g. a fishing supplies store can look for the website of their local fishing club for possible RSS marketing.

    Clearly, RSS is an innovation in information management in the worldwide web as well as online marketing. We can expect better RSS technology in the not-so-distant future as its popularity increases among users and website owners alike.

    email marketing
    Get Targeted Traffic to Your Site Now
    Great Bid Directory from $2
    Add Your Link Free High Traffic Directory

    Blog RSS

    December 7, 2008


    Really Simple Syndication (RSS) is a tool useful for
    saving or retaining updated information on
    websites that you frequently visit or websites that
    are your favorite.
    http://ezrssmedia.com/rss/archive/
    RSS utilizes an XML code which scans continuously
    the content or subject matter of a certain website
    in search for new informations then transmits the
    information updates by way of .feeding the information
    to subscribers
    RSS feeds are generally being utilized in blogs or
    news sites, though any website wanting to broadcast
    and publish information can use them.
    Once new information is sent, it will contain a
    headline, a little bit of text, and either a rundown
    or a brief review of the news or story. A link is
    needed be clicked upon to read further.
    So as to accept RSS feeds, a feed reader is needed,
    called an aggregator.
    http://ezrssmedia.com/rss/archive/
    Aggregators are widely and freely available online,
    and all that is needed is a bit of searching, you
    will be able to locate a certain interface that best
    interest you.
    What’s more, RSS feeds can likewise be read and
    retrieved from cell phones and on PDAs.
    Once you encounter upon a website that you want to add
    or insert to the aggregator, the process can be done
    seconds, the next update can arrive. In the event that
    you do not anymore would want to accept or take in
    updates, you may simply delete or erase the feed from
    the aggregator.
    Through e-mail subscriptions, you can receive newsletters.
    RSS feeds on the other hand, can be more convenient in
    keeping up with newsletter updates since they are prompt
    and available in an instant; you no longer have to wait
    for a scheduled time or day to obtain a news summary,
    plus, these news will never be detained through a spam
    filter.
    email marketing
    Get Targeted Traffic to Your Site Now
    Great Bid Directory from $2
    Add Your Link Free High Traffic Directory </a

    GOOGLE ADSENSE – MAKE SERIOUS MONEY WITH GOOGLE ADSENSE

    December 6, 2008

    The advent of personal computers have stimulated the power of self-publishing (or the act of producing and putting one’s own writing into circulation) by allowing publishers to easily modify the settings of type and designs at a cut-rate price.

    With the dawn of the World Wide Web, it has been possible for publishers to not only adjust designs but also to promote their works and market them all over the world. These works could also be published online at a very minimum cost.

    Now, with the arrival of Google AdSense, self-publishers worldwide are in for the revolution of a lifetime.

    Google AdSense is a new marketing program launched by Google.com, one of the most popular search engines on the Internet. It is a program that offers a simple and quick way for publishers to make money.

    And the good news is, this is not only for publishers but also for ANYBODY who has an online site.

    Notice that every time you use the Google search engine to look for a particular keyword phrase, you see little boxes on the right side of the search results pages on your computer screen that are relevant to the keywords you have just searched for. These “Sponsored Links” are actually paid ads from website owners whose aim is to direct potential customers to their website, and they pay Google whenever their ad gets clicked.

    Now with Google AdSense, everybody can display these same ads on their own website and get a certain percentage of what Google receives from the advertisers every time someone clicked on them. This enables website owners to focus on maintaining and enhancing their website’s content pages while generating revenue at the same time.

    The first thing to do is to apply for the Google AdSense program. It is not difficult to be in the program, but note that NOT every web site is accepted in it.

    After you have signed up and Google has accepted your application, you can already put the Google code on your website and start the revenue stream.

    The good thing about having the Google AdSense is that it offers you another amazing opportunity to maximize your earnings aside from the Google ads displayed on your website: the Google Search.

    The Google Search box serves as a portal that links your site to the Google web. Adding this to your website not only gives your visitors instant access into Google’s entire keyword inventory, but it also enables you to earn more money – because the Google search is run from your website, the Search Engine Result Page (SERP) is tagged back to you, so you will surely earn whenever your website visitors click on these AdSense ads.

    Aside from the great income opportunity, Google AdSense also has the following features and options to offer to its users:

    Search Options
    You can modify your AdSense control panel to configure the Google search box and control the scope of your user’s search. You can choose to have your visitors search just your website or the entire Google network, or even provide them with buttons that let them perform either search. It’s your choice.

    Personalization
    Aside from the standard Google search box, you can also have a customized look and feel of the AdSense program by adding your own logo and making the search box match your website’s color scheme with over two hundred colors available.

    Online Support
    Of course, will not leave you and your AdSense program without any help or support. In fact, Google will even serve as the host of your internal site search result pages for you at no cost – no need to worry about buying an extra bandwidth or disk space from your Internet Service Provider.

    Aside from this, Google will also provide you with online tracking and reporting tools. This will enable you to see how well your own search box is doing for you, including your list of queries, number of clicks and click-through rate, and total earnings.

    Google AdSense has truly started an online revolution that has far-reaching effects and impact: it has introduced a revenue stream that actually sets up a website for success. Now, website owners finally have a way to both generate revenues and enhance their content pages.

    So for anyone looking to make money with his or her websites, make serious money with Google AdSense.

    email marketing
    Get Targeted Traffic to Your Site Now
    Great Bid Directory from $2
    Add Your Link Free High Traffic Directory

    Advanced Keyword Optimization – Utilizing Keyword Patterns

    December 5, 2008

    When you’re choosing the keywords your website will target you should always bear in mind the adage “less is more”. Sometimes selecting the keyword that will bring you the most traffic is not always the best option, in fact if you have a new website it could be a big mistake. Also, if you optimize your website for just one keyword, not only are you narrowing your market but you’re also waving a big flag to the search engines saying, “Please Penalize Me”. Remember, search engines don’t like SEO – they don’t like the idea of people manipulating the results. If you target only one keyword it will be very obvious that you are performing SEO on your website and chances are you’ll be penalized as a result.

    If you have a new website then the chances are your website will be “sandboxed” for eight months for any popular keywords. So if you target your website solely for the most popular keyword then a) your website won’t even appear in Google’s search results (due to being sandboxed) and b) the competition for such a popular keyword will be very tough so getting a good ranking will be difficult. It is always better to have some traffic as supposed to no traffic.

    The key to successful keyword optimization is to optimize your pages for a relevant keyword pattern, not just a single keyphrase. So how do we decide upon these ‘Keyword Patterns’? Lets assume you want to rank highly for the terms “Debt” and “Consolidation Loan” – both of which are highly competitive terms as these keywords generate the most traffic. How would I combine these to maximize my success using a single pattern on a single page? Easy, I combine the unique patterns into one: “Debt Consolidation Loans Lender”.

    These important pattern words should be used in my title, in my description, in my keyword phrases, and in my body text. Using a combination of this phrase in some form within the title/meta tags is good because they are the most competitive for the industry I have chosen and require prominence in my site.

    So I now have the potential to rank well for a wide variety of phrases such as Debt, Debt Lender, Consolidation Loan, Consolidation Loans, Consolidation Lender, Debt Loan, Debt Loan, Debt Loans Lender…. and any other combinations of these phrases that you (or people using the search engines) can string together.

    So now what we need to do is create page content and an internal linking structure that will compliment my keyword patterns. Remember, I’m not targeting the phrase “Debt Consolidation Loans Lender”, but different variations of the words that make up this phrase, so all I need to do is create pages that are optimized to contain these words. Because I’m not targeting one specific phrase there is no chance of the website appearing to be “spammy”. Instead, it will make my website appear to be entirely natural to the search engines without any blatant SEO taking place. To do this I must create pages that contain a mixture of these words in the Title, Meta keyword/description tags and the body of the page and also in the anchor text that I use in my internal linking. This will ensure my website is extremely well optimized for any combination of my keyword pattern. In many instances, simply having a good linking structure and well-written content will be enough to get a good ranking for some niche keywords that will bring traffic to your website.

    Keyword patterning should not only take place on-page, it should also be off-page as well, primarily in the anchor text of the links that point to your website. As I’ve already said, the search engines don’t like SEO, they want natural results, so if they see that 90% of all anchor text is exactly the same, e.g. “debt consolidation” then it’s pretty obvious SEO is taken place.

    So, just as you’ve done with the text on your pages, you need to vary the anchor text of your backlinks using different variations of your keyword pattern. So for example we could use these different anchor texts for our backlinks:

    Debt Lender,
    Debt Management
    Consolidation Loan,
    Consolidation Loans,
    Consolidation Lender,
    Debt Loan,
    Debt Loan,
    Debt Loans Lender
    … Etc. Etc.

    and we’d still be targeting our initial key phrases of “Debt” but also our secondary patterns of “lender”, “loans”, “debt lender”, “debt management”, “consolidation loans”, “debt loan”. These are natural patterns that you would expect a website to receive from natural linking and are extremely powerful for getting better search engine results. Ideally, try to create a different, unique anchor text variation for every link you create that will point to your website.

    By applying natural linking to your web pages you will avoid many of the pitfalls that websites often fall in to, such as, “why am I ranked 384th when I am 1st for allinanchor?”, the reason – unnatural linking, the solution: linking patterns. The reason why a particular website might rank at #1 for a variety of popular search terms is not just a fluke, it’s because they use keyword patterns extensively when optimizing their website.

    email marketing
    Get Targeted Traffic to Your Site Now
    Great Bid Directory from $2
    Add Your Link Free High Traffic Directory

    Get More Blogging & SEO info Direct from your desk top

    December 5, 2008