Archive for the ‘Ezine And Newsletter’ Category

Why You Should Archive Your Ezines and Newsletters Online

December 12, 2008

As a publisher of ezines and newsletters, you know that customers always want more from your services. One way to provide customers a good service while increasing your search engine rankings is to place your ezine archives online. By placing these online, you are giving your readers a value-added service that will set you apart from other ezines and newsletters. Not only will this provide value to your customers, but also by placing your archives online, the search engine spiders are able to “see” your unique combination of content. Ultimately, having your ezine archives online will give you higher search rankings and additional keyword phrase variations that everyone so desperately wants.

There are some things to consider when making the decision to put your newsletter archives online.

The first consideration is whether or not your ezine model is a paid subscription or a free subscription. If your ezine is a pay subscription, you probably do not want to place all of your archives online where someone can access them for free. If you were to do this there would be no need for readers to actually pay for a subscription. However, you may want to consider placing a couple of archived issues on a website, so that potential customers and advertisers can see what it is your publication has to offer them. Then, you can keep your remaining archives in a member’s only website that is only accessible to your paying subscribers.

If you offer a free ezine or newsletter, there is little reason not to offer all of your archives for free online. The reason that people will want to go ahead and subscribe to your ezine or newsletter is that they can get the issue as soon as it comes out. You may want to consider only offering archives online that are at least a few months old. In other words, do not offer this month’s issue in the archive for a few more months, so that people will still want to subscribe to your publication to see it when it is first made available.

Search engine spiders love content on websites. Not only do spiders like the generic content, but they really like valuable content such as articles. Quality content is one of the primary things that search engines look for when providing rankings and the level of importance of a website. The articles that are included in your archive will boost your search engine ranking. Having a higher search engine ranking means that potential subscribers are able to find you much easier. Being easy to find and offering a service such as free ezine with archives gives potential subscribers many reasons to choose your ezine or newsletter to land in their email box over your competitors.

Having your publications placed in an online archive will automatically provide you with a good amount of keyword optimization. For example, if you are publishing an ezine that mainly talks about home improvement, there is a high likelihood that many of the articles in your publication will contain the words “home improvement”. Now when a potential subscriber searches on the Internet for “home improvement,” they are much more likely to be directed to your website and learn that you provide a valuable subscription on this very topic. If you do not have your archives online, chances of picking up these new visitors and subscribers are greatly diminished.

Simply put, having your newsletter archives online is probably the easiest way to increase your exposure in the search engines and the easiest way to increase your ezine’s subscriber base for free. It is very inexpensive to provide your archives online, and it can improve your subscriber’s experience, letting him or her feel good about the service that you are providing to them.

People may have a desire to read your publication, but your ezine can easily get overlooked due to the excessive number of publications currently arriving in the subscriber’s email box. A day will come when an individual feels overwhelmed by the number of publications arriving in their mailbox each day or week. When this starts to happen, they start canceling subscriptions because it is simply too much hassle to go through and delete these newsletters and ezines every week or every month. I have found myself in that position, so I eliminated the ones that bored me and only kept one or two subscriptions that really seemed to offer me the quality content that I wanted in an easy-to-read format. It was getting to be annoying to go through my email on a regular basis to filter out the excess ezines and newsletters that I did not read anyway.

So if you want to set yourself apart from your competitors and offer this value-added service to your customers, you seriously need to consider placing your archives online. It is likely that you will be surprised at the change in your search engine rankings as well. Again, if you provide a pay subscription do consider offering a few issues in a free archive, so that you can at least show potential subscribers and advertisers the quality of the product you provide.

Follow my advice, and down the road, you will be able to generate more income from your newsletter, because you will have a much larger list of subscribers to count as your own.

The Search for Winning Sales Letter Services

December 12, 2008

Writing a sales letter is tough and writing a winning sales letter is even tougher. Many sales managers bang their heads trying to figure out how to get it right. Well, to answer this question, they should put themselves in other people’s shoes and ask, what “benefit “would I receive by reading this sales letter? Remember the word “benefit,” which is the crux of this discussion. Many sales people take bits and pieces of information from here and there and create a mess out of a sales letter. They literally throw everything on people and then get what they deserve, instant rejection.

One should always remember that a sales letter works only when you have a product to sell and an offer to make. A sales letter should not be an introduction of your product or company.
Remember every word is important in the sales letter and do not waste a single letter, which would distract your potential customer’s attention. They are not interested in the features of you product, but an offer or benefit to them. Think from the customer’s point of view and ask yourselves why should I read this letter? Is there any benefit or offer to me which cannot be refused? Can you convince me that this is really a good offer?

After keeping these things in mind, sales managers should apply some thought in presenting their letter. The header or the headline is very crucial to any sales letter. It should directly target the customers of your product. One also needs to be tactful in the use of words. But if you’re not especially good at this type of thing, do not attempt to do it and just be simple in writing about it. The headline should not be more than one line, so try to be as specific as possible but with maximum affect. Nobody has time to read each and every letter in this fast paced era of instant satisfaction. If you are not able to convey your message to the audience in stipulated time, then you have lost those customers. The headline should start out with a benefit being offered to the customer. This ensures that the customer will at least go to the body of the letter.

Now, having made a good effort with the heading, it’s the time to work on the body of the letter. How do you maintain the level of enthusiasm that you created in the customer’s mind with the heading? Once again it is important to remember to not to focus on the features of the product you are trying to sell, but on the benefits and offers you are giving to them. Things like, how much money it is going to save them and how it would affect their lives, should be mentioned in the body of the letter. Make them realize the need for it and compare it to another competitor’s product.
Remember, a person reading your sales letter will constantly have questions in their mind as to how this will benefit me, after each and every sentence. So be ready to clear those doubts and answer the questions. Being a little informal in this approach won’t do any harm. Try to grab their attention by relating to real life things. You can add a bit of humor as long you are sure that it won’t be in the bad taste of the reader. Bring in few recently happy clients to give testimony of your products. Keep the testimonials believable and something that people can relate to.

Once you’ve given a clear explanation about the product, do not forget to prompt your audience to take action. If it is an email, prompt your reader to click on a link to act now or provide a contact number, if its direct mail. Also remind them again that if you don’t act now you will forfeit the offer, as the offer is for limited time only.

Once you are done with the letter, one of the most important parts of the sales letter is P.S. Many people simply read the beginning and end of the letter. So, try to convey something that will prompt them to go back to the letter and read it. It will be a perfect end to the sales letter.