Archive for the ‘SEO’ Category

Promoting Your Website through Forum SEO

December 3, 2008

Forums are vital avenues that you can use to market your business. They are essential in increasing back links and generating visitor traffic for your website. Likewise, forum SEO can help you discuss your situation with experts and specialists. When looking for forum SEO, there are certain considerations you need to bear in mind.

First, look for forums that are related to your line of business. This is important for your website when you look for a forum that is linked with your website. By doing this, you will enhance your knowledge of concepts and activities that has something to do with your business.

Second, choose forums that are credible and has a good standing. There is a general belief that some forums are not reliable. Top forum sites lure more visitors and can foster helpful and healthy participation. You can search for good articles that can prove their standing.

Forum SEO builds an atmosphere of creative undertaking. Here, you can find opinions and recommendations from authorities and specialists regarding any problem or concern that you may have. Choose forums that are dynamic and build huge connections. This will be determined by the standing of the website.

Posting in forum SEO requires consideration of certain factors. Make sure that you understand the terms and conditions of the forum before you post. There are general guidelines that should be followed when posting. It is good practice to introduce yourself before actively posting and joining discussions with other members. You establish your credibility as the number of your posts increase.

In forum SEO, it is important to choose relevant and related posts with the chosen category since not doing so may result to you getting banned or blocked by the forum moderators. You can include a link to your website in your signature but be aware of the limit in the number of words for signatures. Aside from that, you should avoid starting a new thread for a topic that is already in the forum. Your thread will be stopped as the moderator avoids duplicate threads.

It is a must in forum SEO not to submit foul, annoying, or taunting comments in the forums. It destroys the healthy discussion atmosphere. Similarly, avoid making humorous comments as it will veer away from the serious nature of the topics. As much as possible, give a topic that can initiate more participation. This will motivate other members to join in your forum thread and enhance the length of your thread.

Keeping these considerations in mind will help you take advantage of forum SEO for promoting your business venture.
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Easy and Simple Google SEO Tips

December 3, 2008

With the emergence of search engines as the Internet’s gateways of information, the search engine Google has grown to become one of the biggest and most influential entities on the Internet.

This is why web developers today do their SEO programs on their websites in accordance to the standards of Google as doing so increases the website’s chances of landing in a top 10 spot in Google’s search listings which will almost always guarantee the website the goal of every web developer – large volume of user traffic.

Here are some Google SEO tips that will help anyone that intends to make their website gain prominence in the Google search rankings.

Having Original and Relevant Content

This Google SEO tip should be on the forefront of any SEO program that aims to bolster a website’s Google rankings. As with other search engines, Google gives priority to websites that give unique and relevant contents to their users.

Accessible Navigation Design

The navigation design of websites is another factor considered by Google when ranking websites in their search listings. A good Google SEO tip is to use text or images for a website’s base navigation as text and images can be read by Google bots, programs tasked by Google to survey websites.

Avoiding formats such as Javascript and Flash in the case of navigation design is a must if a website is to optimize for Google as such formats can not be read by Google bots.

Link Maintenance

Links act as the roads by which users and Google bots will roam the Internet and because of this, it is important that the links on a website be checked upon regularly. Aside from this, it is a good Google SEO practice to perform regular link maintenance as Google is keen of websites that are referred by relevant websites.

That is why it is important to perform maintenance check on a website’s links especially to incoming links.

Having Physical Addresses

This Google SEO tip is most applicable to business websites where providing contacts for users is important. Google recognizes the importance of physical mailing addresses in websites that is why they give credit to websites that give one. It is important to note however that the given address on the website must correspond with the one specified in the website’s domain register.

Google is one of the biggest search engines on the Internet and landing a top spot in its search listings is considered to be the ultimate goal of every SEO endeavor so make sure that you always take into account these Google SEO tips when performing SEO on your website.
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SEO: How to Promote Your Web Site with Freebies

December 3, 2008

Most webmasters keen on SEO or search engine optimization have made their web sites to make money. Unfortunately their work is made extra hard due to a unique feature that prevails in Internet culture: expecting to get things for free.

So yes, the bad news there is unless your web site offers freebies, your visitors won’t care for your site much no matter what SEO you do. But the good news is that if you DO offer freebies, you will surely attract more visitors.

Here’s how:

There are all kinds of freebies you can give away to increase web site traffic. Among others, you can offer free ebooks, mp3 files, videos, software, articles and question-and-answer or consultation services. It all depends on the kind of internet business you do. And, as always with web design, you must apply the rules of SEO when using them.

Here are some SEO techniques to use on different kinds of web site freebies:

SEO with Freebies Technique #1: Give the files away for free download and reproduction. Sure, you’re giving it away. But if you ask them to ask permission for you first, it will only take up more precious time. Not all webmasters would bother with that. Just make sure that you use every means of copy-protection for the medium/file you’re using. For example, if it’s an Adobe Acrobat PDF file, make sure you disable copying and modifying. You may or may not disable printing. (In our opinion you shouldn’t; this is site promotion so be nice!)

SEO with Freebies Technique #2: Always include your full web site URL and/or e-mail address and other contact info such as ISBN (if this is a book), office address (if it’s a consultation service, etc) or signature and so on. If possible, include a link back to your site on every page footer or the front page at least. Invite the user to go there “for more free stuff.” Take our word for it, they will. 🙂 Just be sure these are LIVE links that can be clicked on. Commercial PDF software and some freeware let you do this.

SEO with Freebies Technique #3: Make a separate and comprehensive free downloads page full of choice keywords. A free downloads page may be your best bet for a top page ranking in Google and Yahoo and others. When faced with a choice of several web sites in a search result, people will choose the one with “free” in it more often than not. Make sure you DO include the word “free” in the page title.

SEO with Freebies Technique #4: Give people reason to buy your services or goods. After all, the reason why you’re giving away freebies is you want to top the page rankings and sell your web site. So while you do give them a healthy amount of useful free stuff, don’t give too much away. Let them have a taste of what you have to offer, and hint at the rest. On the other hand, don’t insult people by giving too little. That’s a sure bet to turn them off.

A good balance is a fully-functional free software (as opposed to crippleware) that comes bundled with a demo of a pro version of the same software. Freeware that never expires and doesn’t cheat its users can win you a loyal following, and the serious ones will buy the pro version to support you.

Like it or not, “free” is the magic word on the Web, and always will be. Use this word wisely and people will actually pay for your stuff! Good luck!

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Anchor Text – The Most Import Factor of SEO

December 2, 2008

Many moons ago Google PageRank (PR) was the most important aspect of SEO, not any more, in fact it now counts for very little and is seen as somewhat of a gimmick to the experienced webmaster. By far the most important aspect of modern-day SEO is anchor text found in the backlinks to your website (a backlink is an incoming link). Anchor text is the clickable text that is displayed for a particular link. For example this link:

Google Search Engine

links to http://www.google.com and has the anchor text “Google Search Engine”. When you get links to your website you should always try to get your targeted keyword or keyphrase in the anchor text. This is an incredibly important factor used by search engines when generating the result pages.

Analyzing The Competition
Wouldn’t it be useful to see how many of your backlinks or your competitor’s backlinks contain the keyword you are targeting so you have some idea of how many links you need to over take them in the results? Well, you can!

To do this you can use WebLink SEO which has a backlink analysis tool. This tool works by finding the anchor text of all of the backlinks that point to a particular website. You can then see how many of the backlinks contain the keyword you are targeting. Then all you need to do is work on getting more links with your keyword in than they do, and you’ll overtake them in the result pages!

For example let’s say I run a website about business management and I want to get to the #1 position in Google for the term “business management ”. I want to find out how many backlinks the website listed in first position Google has that contains the word “business” and “management” in the anchor text.

Many moons ago Google PageRank (PR) was the most important aspect of SEO, not any more, in fact it now counts for very little and is seen as somewhat of a gimmick to the experienced webmaster. By far the most important aspect of modern-day SEO is anchor text found in the backlinks to your website (a backlink is an incoming link). Anchor text is the clickable text that is displayed for a particular link. For example this link:

Google Search Engine

links to http://www.google.com and has the anchor text “Google Search Engine”. When you get links to your website you should always try to get your targeted keyword or keyphrase in the anchor text. This is an incredibly important factor used by search engines when generating the result pages.

Analyzing The Competition
Wouldn’t it be useful to see how many of your backlinks or your competitor’s backlinks contain the keyword you are targeting so you have some idea of how many links you need to over take them in the results? Well, you can!

To do this you can use WebLink SEO which has a backlink analysis tool. This tool works by finding the anchor text of all of the backlinks that point to a particular website. You can then see how many of the backlinks contain the keyword you are targeting. Then all you need to do is work on getting more links with your keyword in than they do, and you’ll overtake them in the result pages!

For example let’s say I run a website about business management and I want to get to the #1 position in Google for the term “business management ”. I want to find out how many backlinks the website listed in first position Google has that contains the word “business” and “management” in the anchor text.

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Search Engine Optimizing Press Releases

December 1, 2008

It is becoming common knowledge that a website that expects to get the most out of its search engine results must search engine optimize its content in order to achieve the highest possible ranking. What is not as well known is that website content isn’t the only type of writing that can be search engine optimized to produce a favorable outcome for your website.

As a part of your marketing strategy, you will likely have include the distribution of press releases in order to let people know about the latest events and movements of your business or website. What you need to recognize is the fact that this is also one of your best opportunities to employ search engine optimization, and take advantage of another opportunity to have the search engines work in your favor.

To do this properly, there are a few things that you will need to do. The first, of course is to write the press release and make certain that all of your most important keywords are included within its text with a good density. You must then distribute your press release to the right places. There are a number of different press release services out there – both free and paid – that are willing to publish your press release and distribute it to different media representatives worldwide. Among the largest and most popular of these press release distribution websites are webwire.com and prweb.com.

By working with large distribution sites such as these, you’ll be making sure that your search engine optimizing efforts are being used to their fullest. The reason is because these sites distribute to so many other sites, and because they are always having their information and content scanned by different search engine spiders and indexers, having your press release added to the possible top results for the keywords that you have selected.

This is such an easy process that it is, in fact, considered to be even easier than writing the press release itself. After all, you need to make certain that the press release is good enough that it will be picked up and republished by other websites, online journals, blogs, and ezines, and not just remain stranded at the press release distribution website, as handy as it is with website ranking.

Remember that the purpose of your press release is not just search engine optimization. That is a secondary advantage. You still want to make sure that the news that you are reporting is spread as far as possible, and read by as many prospective clients and site visitors as you can manage.

This being said, you need to understand that though your keyword needs to be included in your press release, the rest of the content has to be of high caliber. If you are not skilled in writing, you may choose to have a professional press release writer do it for you – they are quite worth the money.

An effective press release will have a strong, informative title, information that is straight to the point without any fluff, no spelling or major grammatical errors, no informational errors, and a healthy smattering of useful keywords. By ensuring that your press release fulfills all of these requirements, you dramatically increase your odds of having your press release well distributed, well ranked among search engines, and well read among your target market.

As far as the keyword is concerned, do make sure that it is mentioned frequently enough to count, but don’t paste it into your press release so many times that it doesn’t read naturally or that it might register as SPAM by the search engines who will be ranking it. A safe density is usually within the 2 to 3 percent range. Try to use it once in your title, and very close to the beginning of the first sentence in your first paragraph. After that, once or twice in the rest of the press release should do it.

It is important that you never overlook the value of search engine optimizing any online document that you may create. Press releases are among the most effective because of their high distribution, but you should include search engine optimizing in anything that you will be posting.
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The growing importance of SEO

December 1, 2008

The growing importance of SEO

The importance of SEO is fast increasing in the present context. SEO is a process that enables the website to maintain its top ranking position. SEO or Search Engine Optimization is getting more and more popularity in the backdrop of present scenario where there is tough completion among the websites to gain the top ranking. Search Engine Optimization works ideally to improve the traffic volume of the website.

Search Engine Optimization is dominated primarily by two ideas, on-page SEO and off-page SEO. These are the two very important aspects of SEO. On-page SEO is mainly that part of SEO, which is acted upon the webpage itself. Despite the fact that on-page SEO is supposed to be rather less important, there is no other way that can ensure top ranking to your website. The other feature of an on-page SEO is that it is very foundational and elementary. On-page SEO mainly handles functions like optimization of the title, the contents and the description.

The off-page SEO is mainly that part of SEO that is acted upon outside the sphere of the web page itself. It is mostly performed on other people’s websites. An off-page SEO is usually the proliferation or creation of inbound links, which are optimized themselves for the web pages’ keyword or keyword phrase.

Most of the visitors who access the Internet have the sole aim to use search engines in order to locate a service or a product. When a customer puts a particular keyword or a key phrase in a search engine to know about a product that is listed in your website, he wants your product listing to come on top. This is where SEO service works. The link building service of an SEO provides you the websites with your required product on top.

SEO service enables a consumer to have many folded facilities and benefits such as increased brand visibility, higher sales, targeted traffic and high ROI. The files become lesser in size if the servicing of pages is performed by appropriate optimization and validation of files. However, the choice of proper keyword or the key phrase plays significant role in Search Engine Optimization.

Search Engine Optimization is believed to be one of the most cost-effective marketing methods. Some other benefits of SEO include cross browser compatibility, accessibility and better usability. These features of SEO enable a website to have benefits like increase in repeat business, increase in referral business, increase in creditability and increase in sale. An ideal SEO may also improve your authority and confidence.

There are different kinds of Search Engine Optimization techniques for a client to opt for. You can have am ideal SEO service implementing any of these techniques for your website. One of the best companies in the market is Submitedge.com, which is known for their innovative SEO marketing skills. Try them out and you will never turn to any other specialists again.

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Search Engine Optimization and English Spelling

November 30, 2008

Recently I was analyzing keywords used by the visitors to search my website and thought of discussing some issues related to spelling with other people.

I found many people coming to my website are not using the correct spellings while searching in the search engines. It is fact that a large number of people who use internet through out the world do not have good knowledge of English. You may found lot of people of China, India, France, Germany, Russia and many other countries do lack in using correct English spellings.

Another problem is different spellings used by UK English and International English. When web masters optimize their websites they pick the most commonly used terms and phrases with respect to their websites and they either follow the UK English or International English and they optimize the sites accordingly. But for instance if you are following UK English, your site may not be come up on top ranking for the corresponding International English keyword. Some common examples are Organization and Organization, Optimization and Optimization, color and color etc. etc.

I found many webmasters follow the following techniques to avoid the above problems:-

1. Use the variant spelling of the keywords in the meta tags
2. Use all possible variants and misspelled words in the main body
3. Some people mask the misspelled words that are they use the same color of the text as their page color hence not visible to human but can crawled by search engine bots.

But I feel all the above tricks are no longer useful as google do not give much importance to meta tags now a days, no one would like putting misspelled words in the main body and the last one is strongly not recommended as many search engine do not like this approach and may exclude your website from their index.

What is the Best Approach?

I recommend the following two approaches to address the issue:-

1. use the wrong or misspelled words in the Alt tags of your images, as many search engines index the alt tags.
2. Off Page Factors, while doing link building for your website, you can deliberately use the wrong or misspelled words in the anchor text and it will solve your problem to a great extent.

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Link Sharing – The Real Truth

November 30, 2008

Link sharing doesn’t work. That might sound a bit dramatic but no, it does not. I’ve been doing some research (during the early hours of the morning) and I’m amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs.

I must admit, I was intrigued by the methods at first. I mean, who wouldn’t like to get a week’s work done in a few minutes? 🙂 But you know what they say, “if it sounds too good to be true, it probably is”.

The biggest monster of all is the promise of instantaneous link share with thousands of quality websites. This basically involves joining a poorly code shabby directory which is copied many times over thousands of different domains. There’s several things wrong with that:

1. These pages offer no quality content what-so-ever, so they’ll never be highly regarded by SEs.

2. The number of outgoing links on each page means your site will get a minuscule tiny small fraction of absolute nothing – it really isn’t much…

3. The same pages are duplicated over and over again around the web and are promptly ignored and penalized by SEs.

Now, if you’re a SEO expert you will know that apart from being a gross waste of time, it’s extremely unlikely that any of the above will harm your site’s reputation. A webmaster has no control over external links to his website(s), and for that reason his website(s) will not be penalized by the SEs, contrary to popular belief. In fact, these techniques may well fool small search engines* and quickly push a website up the ladder on SERPs.

Having said that, here’s the big whopper….

4. The most common requirement for these link-share wonders is that, of course, you place yet another copy of the directory and its thousands of badly coded content-less pages under your website.

This is a huge problem and is where many people go wrong. And here’s why:

* Adding thousands of pages to your website overnight will dramatically affect your content’s keyword density. SEs like Google don’t only examine an individual page, they also analyse the website as a whole in order to determine its ‘theme’.

* Whereas incoming links cannot harm your websites(s) reputation, outgoing links can destroy it – very quickly. A link to a page is seen seen as a ‘vote of confidence’ to that page and its content from the website linking into it. Linking into bad neighbourhoods and low quality websites will damage your reputation – (ie.: SERPs rankings).

This all sounds very depressing… so what can you do?

The most effect form of link sharing is and will always be one-way incoming links.
And the best way to get that is by having quality content.
And the best quality content should be found on your website.

Although traditional methods can be time consuming, you simply cannot go wrong. One week of quality content publishing is worth a million times more than every automatic FFA link directory that has ever existed ever.

* Small search engines – Anything other than Google, Yahoo, MSN and the likes…

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6 Best Link Building Tools To Get To Google First Page

November 30, 2008

Do you know about link building tools? If your answer is no, you are still not prepared for the web. For your site to reach Google’s first page, you NEED to get links to your site. Some tools can be used to help you with this task.

Articles: Creative articles are the most effective ways to create thousands of links to your site. Write creative articles about your services or products and send them to article directories. These articles should be relevant to your business to be effective.

Blogs: Go for an off site blog. It’s a superb way of building links and increasing the traffic to your site. This is because each blog serves as a separate web page. By linking to your site, you’ll get pretty good inbound links.

Bookmarks: Bookmarks are one of the best link building tools. You are linking back to your site every time you are bookmarking it. Propeller and Digg.com are two good examples of such sites. Including social bookmarks widgets to your articles help the sharing and saving process of your content by the readers. Over 50 Social Bookmarking sites are available on the web and tools are available to bookmark for most of them.

Web Directories: Web directories are the best link building tools. They give you natural quality links. When listing your site with a large number of directories, you get more inbound links. Web directories have submitting tools to help with directory submission of your site.

Directory submission software could also be used and comes with a huge database of directories. These softwares will automatically submit your site to web directories. They’ll save you a lot of work since you won’t have to find the directories yourself on the web. Some softwares can be found for free on the web.

Forums: Find and post to forums related to you business. Add a discrete link back to your site to all of your posts. If you do this often, you’ll build a significant number of inbound links and attract some good traffic too.

Social Networking: Social networking is one of the most effective tools available. You are probably already doing this for some time, but don’t use it for your business yet. You make friends and subtly lure some of them towards your site.

These are the six most effective and most widely used link building tools. These are nothing new. We all have been using them in some way or the other. But, most of you never thought that it could bring you customers for your business!
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Search engines Improving your page rank

November 30, 2008

What is a link exchange and how does it help?

A link exchange is a very new thing in the online advertising business, you will have to first find website that offer some kind of link exchange program. This is where you will register to be a member and exchange link with other members, then you will have to create a sort of banner ad for other members and they will do the same for your website. This will be highly beneficial as you will be creating more places for clients to find you and improving your page rank at the same time. The search engine spider bots look for these along with SEO, meta tags, content and user friendly web design when they are assessing your website for a pagerank. The more places your website link is found, the better.

Another good way to generate traffic for your webpage or website is by doing backlink building. Backlink is a way of getting people to host a link of your website on their website. This is not an easy thing to get or do, as you will have a high rank in Google or Yahoo for anybody to even think about hosting a backlink for you. Another name for this in inbound links, which explains the whole process, it works just like link exchange, only you do not need any type of banner advertising for it, it is as simple as just a link on your website.

You could also up your page rank if you use Google ads as your advertiser, this way you will be right on the top of the page, whether it is the first page or the second page of the search engine. When it comes to advertising on the internet the page rank number you get your page to rank is very important. Many people only look on the first page of a search engine when they are looking for something so you must make sure you are there for them to find. You could also do text link advertising, this is done by entering the link to your web page on the end of your email page as a signature. This way all the people you send emails to during the day will click on your text link and visit your site, although this is only to a handful of people. If you do email marketing you can reach more people.

You can also do link building. This will be when you post blogs on numerous websites like My Space or Facebook and other community sites. You must write as a third party with no connections to the business you are promoting. You are not allowed to promote directly, but rather chat about anything you like. Just leave your link at the bottom of the blog for people to click on. That is about it. These are just some of the many ways of getting a higher page ranking and marketing your business successfully online.