Posts Tagged ‘clickable text’

Anchor Text – The Most Import Factor of SEO

December 2, 2008

Many moons ago Google PageRank (PR) was the most important aspect of SEO, not any more, in fact it now counts for very little and is seen as somewhat of a gimmick to the experienced webmaster. By far the most important aspect of modern-day SEO is anchor text found in the backlinks to your website (a backlink is an incoming link). Anchor text is the clickable text that is displayed for a particular link. For example this link:

Google Search Engine

links to http://www.google.com and has the anchor text “Google Search Engine”. When you get links to your website you should always try to get your targeted keyword or keyphrase in the anchor text. This is an incredibly important factor used by search engines when generating the result pages.

Analyzing The Competition
Wouldn’t it be useful to see how many of your backlinks or your competitor’s backlinks contain the keyword you are targeting so you have some idea of how many links you need to over take them in the results? Well, you can!

To do this you can use WebLink SEO which has a backlink analysis tool. This tool works by finding the anchor text of all of the backlinks that point to a particular website. You can then see how many of the backlinks contain the keyword you are targeting. Then all you need to do is work on getting more links with your keyword in than they do, and you’ll overtake them in the result pages!

For example let’s say I run a website about business management and I want to get to the #1 position in Google for the term “business management ”. I want to find out how many backlinks the website listed in first position Google has that contains the word “business” and “management” in the anchor text.

Many moons ago Google PageRank (PR) was the most important aspect of SEO, not any more, in fact it now counts for very little and is seen as somewhat of a gimmick to the experienced webmaster. By far the most important aspect of modern-day SEO is anchor text found in the backlinks to your website (a backlink is an incoming link). Anchor text is the clickable text that is displayed for a particular link. For example this link:

Google Search Engine

links to http://www.google.com and has the anchor text “Google Search Engine”. When you get links to your website you should always try to get your targeted keyword or keyphrase in the anchor text. This is an incredibly important factor used by search engines when generating the result pages.

Analyzing The Competition
Wouldn’t it be useful to see how many of your backlinks or your competitor’s backlinks contain the keyword you are targeting so you have some idea of how many links you need to over take them in the results? Well, you can!

To do this you can use WebLink SEO which has a backlink analysis tool. This tool works by finding the anchor text of all of the backlinks that point to a particular website. You can then see how many of the backlinks contain the keyword you are targeting. Then all you need to do is work on getting more links with your keyword in than they do, and you’ll overtake them in the result pages!

For example let’s say I run a website about business management and I want to get to the #1 position in Google for the term “business management ”. I want to find out how many backlinks the website listed in first position Google has that contains the word “business” and “management” in the anchor text.

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