Posts Tagged ‘Free SEO’

Advanced Keyword Optimization – Utilizing Keyword Patterns

December 5, 2008

When you’re choosing the keywords your website will target you should always bear in mind the adage “less is more”. Sometimes selecting the keyword that will bring you the most traffic is not always the best option, in fact if you have a new website it could be a big mistake. Also, if you optimize your website for just one keyword, not only are you narrowing your market but you’re also waving a big flag to the search engines saying, “Please Penalize Me”. Remember, search engines don’t like SEO – they don’t like the idea of people manipulating the results. If you target only one keyword it will be very obvious that you are performing SEO on your website and chances are you’ll be penalized as a result.

If you have a new website then the chances are your website will be “sandboxed” for eight months for any popular keywords. So if you target your website solely for the most popular keyword then a) your website won’t even appear in Google’s search results (due to being sandboxed) and b) the competition for such a popular keyword will be very tough so getting a good ranking will be difficult. It is always better to have some traffic as supposed to no traffic.

The key to successful keyword optimization is to optimize your pages for a relevant keyword pattern, not just a single keyphrase. So how do we decide upon these ‘Keyword Patterns’? Lets assume you want to rank highly for the terms “Debt” and “Consolidation Loan” – both of which are highly competitive terms as these keywords generate the most traffic. How would I combine these to maximize my success using a single pattern on a single page? Easy, I combine the unique patterns into one: “Debt Consolidation Loans Lender”.

These important pattern words should be used in my title, in my description, in my keyword phrases, and in my body text. Using a combination of this phrase in some form within the title/meta tags is good because they are the most competitive for the industry I have chosen and require prominence in my site.

So I now have the potential to rank well for a wide variety of phrases such as Debt, Debt Lender, Consolidation Loan, Consolidation Loans, Consolidation Lender, Debt Loan, Debt Loan, Debt Loans Lender…. and any other combinations of these phrases that you (or people using the search engines) can string together.

So now what we need to do is create page content and an internal linking structure that will compliment my keyword patterns. Remember, I’m not targeting the phrase “Debt Consolidation Loans Lender”, but different variations of the words that make up this phrase, so all I need to do is create pages that are optimized to contain these words. Because I’m not targeting one specific phrase there is no chance of the website appearing to be “spammy”. Instead, it will make my website appear to be entirely natural to the search engines without any blatant SEO taking place. To do this I must create pages that contain a mixture of these words in the Title, Meta keyword/description tags and the body of the page and also in the anchor text that I use in my internal linking. This will ensure my website is extremely well optimized for any combination of my keyword pattern. In many instances, simply having a good linking structure and well-written content will be enough to get a good ranking for some niche keywords that will bring traffic to your website.

Keyword patterning should not only take place on-page, it should also be off-page as well, primarily in the anchor text of the links that point to your website. As I’ve already said, the search engines don’t like SEO, they want natural results, so if they see that 90% of all anchor text is exactly the same, e.g. “debt consolidation” then it’s pretty obvious SEO is taken place.

So, just as you’ve done with the text on your pages, you need to vary the anchor text of your backlinks using different variations of your keyword pattern. So for example we could use these different anchor texts for our backlinks:

Debt Lender,
Debt Management
Consolidation Loan,
Consolidation Loans,
Consolidation Lender,
Debt Loan,
Debt Loan,
Debt Loans Lender
… Etc. Etc.

and we’d still be targeting our initial key phrases of “Debt” but also our secondary patterns of “lender”, “loans”, “debt lender”, “debt management”, “consolidation loans”, “debt loan”. These are natural patterns that you would expect a website to receive from natural linking and are extremely powerful for getting better search engine results. Ideally, try to create a different, unique anchor text variation for every link you create that will point to your website.

By applying natural linking to your web pages you will avoid many of the pitfalls that websites often fall in to, such as, “why am I ranked 384th when I am 1st for allinanchor?”, the reason – unnatural linking, the solution: linking patterns. The reason why a particular website might rank at #1 for a variety of popular search terms is not just a fluke, it’s because they use keyword patterns extensively when optimizing their website.

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6 Best Link Building Tools To Get To Google First Page

November 30, 2008

Do you know about link building tools? If your answer is no, you are still not prepared for the web. For your site to reach Google’s first page, you NEED to get links to your site. Some tools can be used to help you with this task.

Articles: Creative articles are the most effective ways to create thousands of links to your site. Write creative articles about your services or products and send them to article directories. These articles should be relevant to your business to be effective.

Blogs: Go for an off site blog. It’s a superb way of building links and increasing the traffic to your site. This is because each blog serves as a separate web page. By linking to your site, you’ll get pretty good inbound links.

Bookmarks: Bookmarks are one of the best link building tools. You are linking back to your site every time you are bookmarking it. Propeller and Digg.com are two good examples of such sites. Including social bookmarks widgets to your articles help the sharing and saving process of your content by the readers. Over 50 Social Bookmarking sites are available on the web and tools are available to bookmark for most of them.

Web Directories: Web directories are the best link building tools. They give you natural quality links. When listing your site with a large number of directories, you get more inbound links. Web directories have submitting tools to help with directory submission of your site.

Directory submission software could also be used and comes with a huge database of directories. These softwares will automatically submit your site to web directories. They’ll save you a lot of work since you won’t have to find the directories yourself on the web. Some softwares can be found for free on the web.

Forums: Find and post to forums related to you business. Add a discrete link back to your site to all of your posts. If you do this often, you’ll build a significant number of inbound links and attract some good traffic too.

Social Networking: Social networking is one of the most effective tools available. You are probably already doing this for some time, but don’t use it for your business yet. You make friends and subtly lure some of them towards your site.

These are the six most effective and most widely used link building tools. These are nothing new. We all have been using them in some way or the other. But, most of you never thought that it could bring you customers for your business!
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