Posts Tagged ‘information’

Easy and Simple Google SEO Tips

December 3, 2008

With the emergence of search engines as the Internet’s gateways of information, the search engine Google has grown to become one of the biggest and most influential entities on the Internet.

This is why web developers today do their SEO programs on their websites in accordance to the standards of Google as doing so increases the website’s chances of landing in a top 10 spot in Google’s search listings which will almost always guarantee the website the goal of every web developer – large volume of user traffic.

Here are some Google SEO tips that will help anyone that intends to make their website gain prominence in the Google search rankings.

Having Original and Relevant Content

This Google SEO tip should be on the forefront of any SEO program that aims to bolster a website’s Google rankings. As with other search engines, Google gives priority to websites that give unique and relevant contents to their users.

Accessible Navigation Design

The navigation design of websites is another factor considered by Google when ranking websites in their search listings. A good Google SEO tip is to use text or images for a website’s base navigation as text and images can be read by Google bots, programs tasked by Google to survey websites.

Avoiding formats such as Javascript and Flash in the case of navigation design is a must if a website is to optimize for Google as such formats can not be read by Google bots.

Link Maintenance

Links act as the roads by which users and Google bots will roam the Internet and because of this, it is important that the links on a website be checked upon regularly. Aside from this, it is a good Google SEO practice to perform regular link maintenance as Google is keen of websites that are referred by relevant websites.

That is why it is important to perform maintenance check on a website’s links especially to incoming links.

Having Physical Addresses

This Google SEO tip is most applicable to business websites where providing contacts for users is important. Google recognizes the importance of physical mailing addresses in websites that is why they give credit to websites that give one. It is important to note however that the given address on the website must correspond with the one specified in the website’s domain register.

Google is one of the biggest search engines on the Internet and landing a top spot in its search listings is considered to be the ultimate goal of every SEO endeavor so make sure that you always take into account these Google SEO tips when performing SEO on your website.
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Writing an Effective Press Release

December 2, 2008

One of the popular ways to promote your Internet business is through a press release. With press releases there are two immediate benefits: the first is that people will read your press release and may be interested in trying your product or service. The second, is if you provide a link to your website from within the press release then you also get a one-way link from each website that displays your press release. If you create a good press release, this could potentially be hundreds of one-way links.

When you write your press release you must not write it like you would an advertisement for your business, instead you should write it aimed at a journalist or the reader of a magazine. You must stop thinking “what’s in it for me?” and start thinking “why would XYZ magazine’s readers be interested?”. Also, since it’s a press release, it must be newsworthy – you must actually have something important to write about.

When you’re writing your press release you must remember these important points: –

1. Make sure the information is newsworthy.

2. Tell the audience that the information is intended for them and why they should continue to read it.

3. Start with a brief description of the news, then distinguish who announced it, and not the other way around.

4. Ask yourself, “How are people going to relate to this and will they be able to contact”.

5. Make sure the first 10 words of your release are effective, as they are the most important.

6. Avoid excessive use of adjectives and fancy language.

7. Deal with the facts.

8. Provide as much contact information as possible: Individual to contact, address, phone, fax, email, website address.

9. Make sure you wait until you have something with enough substance to issue a release.

10. Make it as easy as possible for media representatives to do their jobs, so lay things out so they are easy to follow.

Here’s what you do
Write “Press release” on company-headed paper. Then write the date. Put a headline on the left – six or seven words in bold type. The headline will be active, understandable, convey the main point of the story and make people want to read on.
The first paragraph, the intro, expands on the headline. It concentrates on what has happened or will happen, who is involved and where. It conveys the whole story in a nutshell and its interest and relevance to the readership. It would still be understandable if the rest of the press release was deleted.

Tailor the intro to the publication – a trade journal is attracted by what a new product can do for its business audience, a local paper is interested in local jobs, prestige or human interest.

Subsequent paragraphs give the how and why – the explanation and development of the terse first paragraph or two – and the when.

A quote from you is essential.

Keep everything tight and clear, with short sentences. Don’t make it sound like an ad. Write the release like a newspaper report. Refer to your business in the third person – “it” not “we”.

Write “end” and then name yourself as a contact, with phone and email details. A “note to editors” can give background or more detailed information.

If the editor is working to a tight deadline, or your news story has just broken, it will be quicker to get the editor’s email address and send it directly.

Getting Coverage of Your Press Release
Once you’ve written your press release, your aim is to get it covered by your target media organisations. Find out their copy deadlines. Send the release to the editor, news and features editors and possibly the reporter who might write the piece.
Check if they’d like an email version. Newspapers and magazines might just cut and paste most of a well-written release.
Check the release has been received and if further information is needed.

Photographs can boost your chances of getting your story covered. Try to include at least a head-and-shoulders shot of the person quoted in the press release. Or get an agency to take a picture of the person at its premises. If you’re lucky, a publication might send along a photographer.

Once you’ve written your press release you can submit it yourself to various news agencies by sending a physical hardcopy to them, or pay a Press Release Newswire service to do this for you. Perhaps the largest Press Release service on the web is PRWeb (www.prweb.com) who specialize in Internet press releases to distribute your press release for you.

Sample press release for a local newspaper
Anytown Construction Ltd
20 Grove Road, Anytown TZ10 5ZT
Tel 01234 567890
email pr@anytown.co.uk
Fax 01234 098765
Press release 01/01/05

Anytown firm builds business on email

Anytown Construction is using a new email and telephone system to tackle the problem of contacting your builder whilst a job is in progress.

Anytown Construction is handing out a special email address to all new and prospective customers. They can use it to query progress and the date and time of work, and send in comments, suggestions and requests for changes in the work being carried out.

And for those people who don’t have email at home or work, Anytown Construction has set up a phone and voicemail service to take messages and requests.

“Customers have a right to know exactly what’s going on. They need a quick answer and they need to get it from the boss,” said Anytown Construction managing director Andy Peters.

The service is aimed at both private and commercial clients.
“Builders have often been blamed, sometimes unfairly, for bad communications. That was often because they were out and about on various sites and you couldn’t expect the employees working on your project to know all the answers.

“But you haven’t got the same excuses with modern technology. Mobile phones and email have transformed the picture. I can now be contacted anywhere and give an instant answer,” Peters added.
The new service has meant extra investment by Anytown Construction – and a new member of staff to manage the service. Lisa Wright, 24, who lives in Anytown, has joined the company to take on the new role of customer service manager.

“Customer satisfaction is our priority and I’m confident this service will more than pay for itself,” said Peters.

And the benefits of technology to the building trade don’t stop with email. Peters is now working on an Anytown Construction website which will have everything from pictures of completed projects to advice on planning your loft conversion or new offices.

end

Contact: Andy Peters at [tel number, land and mobile – email address].

Notes to Editors:
1. Photographs of Andy Peters and Lisa Wright enclosed.
2. This press release can be sent to you by email.
3. Anytown Construction Ltd is a family firm founded in 1964. It is involved in housing and commercial building in the county. Its most recent large project was the Lansdowne Community Hall in Derwent Drive, Anytown.

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Search Engine Optimizing Press Releases

December 1, 2008

It is becoming common knowledge that a website that expects to get the most out of its search engine results must search engine optimize its content in order to achieve the highest possible ranking. What is not as well known is that website content isn’t the only type of writing that can be search engine optimized to produce a favorable outcome for your website.

As a part of your marketing strategy, you will likely have include the distribution of press releases in order to let people know about the latest events and movements of your business or website. What you need to recognize is the fact that this is also one of your best opportunities to employ search engine optimization, and take advantage of another opportunity to have the search engines work in your favor.

To do this properly, there are a few things that you will need to do. The first, of course is to write the press release and make certain that all of your most important keywords are included within its text with a good density. You must then distribute your press release to the right places. There are a number of different press release services out there – both free and paid – that are willing to publish your press release and distribute it to different media representatives worldwide. Among the largest and most popular of these press release distribution websites are webwire.com and prweb.com.

By working with large distribution sites such as these, you’ll be making sure that your search engine optimizing efforts are being used to their fullest. The reason is because these sites distribute to so many other sites, and because they are always having their information and content scanned by different search engine spiders and indexers, having your press release added to the possible top results for the keywords that you have selected.

This is such an easy process that it is, in fact, considered to be even easier than writing the press release itself. After all, you need to make certain that the press release is good enough that it will be picked up and republished by other websites, online journals, blogs, and ezines, and not just remain stranded at the press release distribution website, as handy as it is with website ranking.

Remember that the purpose of your press release is not just search engine optimization. That is a secondary advantage. You still want to make sure that the news that you are reporting is spread as far as possible, and read by as many prospective clients and site visitors as you can manage.

This being said, you need to understand that though your keyword needs to be included in your press release, the rest of the content has to be of high caliber. If you are not skilled in writing, you may choose to have a professional press release writer do it for you – they are quite worth the money.

An effective press release will have a strong, informative title, information that is straight to the point without any fluff, no spelling or major grammatical errors, no informational errors, and a healthy smattering of useful keywords. By ensuring that your press release fulfills all of these requirements, you dramatically increase your odds of having your press release well distributed, well ranked among search engines, and well read among your target market.

As far as the keyword is concerned, do make sure that it is mentioned frequently enough to count, but don’t paste it into your press release so many times that it doesn’t read naturally or that it might register as SPAM by the search engines who will be ranking it. A safe density is usually within the 2 to 3 percent range. Try to use it once in your title, and very close to the beginning of the first sentence in your first paragraph. After that, once or twice in the rest of the press release should do it.

It is important that you never overlook the value of search engine optimizing any online document that you may create. Press releases are among the most effective because of their high distribution, but you should include search engine optimizing in anything that you will be posting.
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