Posts Tagged ‘search engines’

Why Blog Marketing is so Effective?

December 4, 2008

There are many ways to advertise online. Most of them are very cost effective which makes them very appealing. However the most popular form of advertising now is blog marketing. There are a couple of reasons for this. One of the reasons blog marketing is so appealing to advertisers is the cost. Other forms of online marketing require payments to be made repeatedly, either on a per-insertion basis, per hit basis, or possibly monthly. That can begin to really add up. With blog marketing you only pay once and the link remains active for the life of the blog in most cases.

Blog marketing is very effective SEO. Search engine optimization is the primary objective of most internet advertising. Other types of marketing such as banner ads do nothing for SEO. They are only as effective as the number of people that see that particular banner. With a banner ad even on a very targeted site you only have a few seconds to impress the viewer and hope that they are interested enough at that particular moment to click on the banner and go to your site.

Adsense works much the same as banner ads and in fact are simply banners with a number of ads inside of it. While these methods have some effect they are to marketing what a drive by shooting is to a gang member hit or miss. What blog advertising does is two-fold. You still get the same viewer hits from the readers of the blogs in question so they are as effective as banner type advertising in that sense. Blog marketing has the added value of SEO however which makes it much more valuable as a marketing tool.

Search engines send out spiders constantly to crawl the internet for relevant links to sites. The more relevant links you have the higher your ranking on the search engine pages for the keyword results. When consumers look online for a specific product they typically use a search engine to find it. That is why being at the top of those lists is so important. Using targeted marketing is important but SEO not only gives you targeted market (the people actually looking for your product not just stumbling on it as they look around the internet) but they get you that market – and here’s the important part – when they are looking for it.

Even if you place a banner type ad on a very specific spot sure to get your target audience most of the time when it is seen those people aren’t looking right then for your product. Blog marketing works so well because it hits up both types of advertising situations. You get your ‘drive bys’ and you get the ‘want it now’ crowds visiting your site all the time.

Since you only pay once for that single blog post you are saving a considerable amount of money to get all of the benefits. You can also control your advertising budget easier with blog marketing. For other forms of advertising you can spend varying amounts over a long period of time that gets very expensive. With a blogging campaign you decide when you post the opportunity how much you want to spend, how many posts you wish to have created, and how long the opportunity should be available. That is a very precise way to judge how much the individual campaign will cost, and you do not have to worry about recurring expenses from that ad. It is paid for once and will continue forever.

You can develop several different campaigns for the same product at the same time and divide the money you wish to spend between them, or do several campaigns over a number of months. No matter how you choose to develop your marketing strategy you are completely in control of the costs.

Blog marketing is here to stay because it works so well for both parties involved and it is effective. Learning how to get started is easy. Most paid blogging companies have very simple to operate platforms where sign up is quick, easy and free. Once you have signed up you can upload the exact amount of money you wish to use for each campaign and choose the parameters of that campaign in just a few minutes. Your advertisements will begin quickly where many other forms of online marketing can take days, weeks, and even months to get started running your ads. Get started today and find out how quick, easy and effective blog marketing really is.

Robert Jensen is CEO at PayingPost blog advertising network where bloggers get paid to post and advertisers can promote their products.

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Easy and Simple Google SEO Tips

December 3, 2008

With the emergence of search engines as the Internet’s gateways of information, the search engine Google has grown to become one of the biggest and most influential entities on the Internet.

This is why web developers today do their SEO programs on their websites in accordance to the standards of Google as doing so increases the website’s chances of landing in a top 10 spot in Google’s search listings which will almost always guarantee the website the goal of every web developer – large volume of user traffic.

Here are some Google SEO tips that will help anyone that intends to make their website gain prominence in the Google search rankings.

Having Original and Relevant Content

This Google SEO tip should be on the forefront of any SEO program that aims to bolster a website’s Google rankings. As with other search engines, Google gives priority to websites that give unique and relevant contents to their users.

Accessible Navigation Design

The navigation design of websites is another factor considered by Google when ranking websites in their search listings. A good Google SEO tip is to use text or images for a website’s base navigation as text and images can be read by Google bots, programs tasked by Google to survey websites.

Avoiding formats such as Javascript and Flash in the case of navigation design is a must if a website is to optimize for Google as such formats can not be read by Google bots.

Link Maintenance

Links act as the roads by which users and Google bots will roam the Internet and because of this, it is important that the links on a website be checked upon regularly. Aside from this, it is a good Google SEO practice to perform regular link maintenance as Google is keen of websites that are referred by relevant websites.

That is why it is important to perform maintenance check on a website’s links especially to incoming links.

Having Physical Addresses

This Google SEO tip is most applicable to business websites where providing contacts for users is important. Google recognizes the importance of physical mailing addresses in websites that is why they give credit to websites that give one. It is important to note however that the given address on the website must correspond with the one specified in the website’s domain register.

Google is one of the biggest search engines on the Internet and landing a top spot in its search listings is considered to be the ultimate goal of every SEO endeavor so make sure that you always take into account these Google SEO tips when performing SEO on your website.
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Promoting Your Website – Web Directories

December 2, 2008

Like telephone directories list the telephone numbers for certain surnames, web directories list websites for certain topics. Getting listed in web directories should be your first step in your ‘link building’ strategy. You should take note that directories are completely different to search engines. and it is in fact highly recommended that you do take time to submit your website to as many directories as you can.

Web directories provide an easy method of obtaining links since the Webmaster of the directory wants to add links to the directory to try and make it as comprehensive as possible. Most web directories are free, but some charge a fee to be listed or request a reciprocal link., It is your decision whether it’s worth paying for a listing. In general I don’t pay for listings in web directories as there are plenty of free ones available. My one exception might be for entry to the Yahoo! Directory. You’ll have to weigh up whether the profit you’ll earn from getting listed in a directory will be greater than the amount of money it costs to get listed.

I definitely recommend trying to get listed in the Open Directory Project / DMOZ (www.dmoz.org) – this is the largest web directory on the web. But be warned it can take over a year just to have a moderator review your submission!

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Anchor Text – The Most Import Factor of SEO

December 2, 2008

Many moons ago Google PageRank (PR) was the most important aspect of SEO, not any more, in fact it now counts for very little and is seen as somewhat of a gimmick to the experienced webmaster. By far the most important aspect of modern-day SEO is anchor text found in the backlinks to your website (a backlink is an incoming link). Anchor text is the clickable text that is displayed for a particular link. For example this link:

Google Search Engine

links to http://www.google.com and has the anchor text “Google Search Engine”. When you get links to your website you should always try to get your targeted keyword or keyphrase in the anchor text. This is an incredibly important factor used by search engines when generating the result pages.

Analyzing The Competition
Wouldn’t it be useful to see how many of your backlinks or your competitor’s backlinks contain the keyword you are targeting so you have some idea of how many links you need to over take them in the results? Well, you can!

To do this you can use WebLink SEO which has a backlink analysis tool. This tool works by finding the anchor text of all of the backlinks that point to a particular website. You can then see how many of the backlinks contain the keyword you are targeting. Then all you need to do is work on getting more links with your keyword in than they do, and you’ll overtake them in the result pages!

For example let’s say I run a website about business management and I want to get to the #1 position in Google for the term “business management ”. I want to find out how many backlinks the website listed in first position Google has that contains the word “business” and “management” in the anchor text.

Many moons ago Google PageRank (PR) was the most important aspect of SEO, not any more, in fact it now counts for very little and is seen as somewhat of a gimmick to the experienced webmaster. By far the most important aspect of modern-day SEO is anchor text found in the backlinks to your website (a backlink is an incoming link). Anchor text is the clickable text that is displayed for a particular link. For example this link:

Google Search Engine

links to http://www.google.com and has the anchor text “Google Search Engine”. When you get links to your website you should always try to get your targeted keyword or keyphrase in the anchor text. This is an incredibly important factor used by search engines when generating the result pages.

Analyzing The Competition
Wouldn’t it be useful to see how many of your backlinks or your competitor’s backlinks contain the keyword you are targeting so you have some idea of how many links you need to over take them in the results? Well, you can!

To do this you can use WebLink SEO which has a backlink analysis tool. This tool works by finding the anchor text of all of the backlinks that point to a particular website. You can then see how many of the backlinks contain the keyword you are targeting. Then all you need to do is work on getting more links with your keyword in than they do, and you’ll overtake them in the result pages!

For example let’s say I run a website about business management and I want to get to the #1 position in Google for the term “business management ”. I want to find out how many backlinks the website listed in first position Google has that contains the word “business” and “management” in the anchor text.

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The growing importance of SEO

December 1, 2008

The growing importance of SEO

The importance of SEO is fast increasing in the present context. SEO is a process that enables the website to maintain its top ranking position. SEO or Search Engine Optimization is getting more and more popularity in the backdrop of present scenario where there is tough completion among the websites to gain the top ranking. Search Engine Optimization works ideally to improve the traffic volume of the website.

Search Engine Optimization is dominated primarily by two ideas, on-page SEO and off-page SEO. These are the two very important aspects of SEO. On-page SEO is mainly that part of SEO, which is acted upon the webpage itself. Despite the fact that on-page SEO is supposed to be rather less important, there is no other way that can ensure top ranking to your website. The other feature of an on-page SEO is that it is very foundational and elementary. On-page SEO mainly handles functions like optimization of the title, the contents and the description.

The off-page SEO is mainly that part of SEO that is acted upon outside the sphere of the web page itself. It is mostly performed on other people’s websites. An off-page SEO is usually the proliferation or creation of inbound links, which are optimized themselves for the web pages’ keyword or keyword phrase.

Most of the visitors who access the Internet have the sole aim to use search engines in order to locate a service or a product. When a customer puts a particular keyword or a key phrase in a search engine to know about a product that is listed in your website, he wants your product listing to come on top. This is where SEO service works. The link building service of an SEO provides you the websites with your required product on top.

SEO service enables a consumer to have many folded facilities and benefits such as increased brand visibility, higher sales, targeted traffic and high ROI. The files become lesser in size if the servicing of pages is performed by appropriate optimization and validation of files. However, the choice of proper keyword or the key phrase plays significant role in Search Engine Optimization.

Search Engine Optimization is believed to be one of the most cost-effective marketing methods. Some other benefits of SEO include cross browser compatibility, accessibility and better usability. These features of SEO enable a website to have benefits like increase in repeat business, increase in referral business, increase in creditability and increase in sale. An ideal SEO may also improve your authority and confidence.

There are different kinds of Search Engine Optimization techniques for a client to opt for. You can have am ideal SEO service implementing any of these techniques for your website. One of the best companies in the market is Submitedge.com, which is known for their innovative SEO marketing skills. Try them out and you will never turn to any other specialists again.

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