Posts Tagged ‘top ranking’

How To Avoid Getting Banned or Penalized By Google

December 10, 2008


How To Avoid Getting Banned or Penalized I get many people contacting me asking, “Why is my site not listed in Google?” or “Why am I ranked 387th in Google for my most popular search term when I’ve been optimizing my site relentlessly?”. More often than not the reason is because the website in question is suffering a penalty of some sort.

Search Engines Don’t Like SEO
It’s no secret that search engine operators don’t like people manipulating the results through optimization, but this is exactly what search engine optimizers (SEO’s) do. So if you make it blatantly obvious that you are performing SEO on your website then the search engines are going to penalize your website. Therefore when performing SEO for your website you must always make sure what you’re doing is not frowned upon by the search engines.

If your website gets banned by the search engines then it means you’ve probably done something drastically bad to the extent where they don’t want to list your website at all.

So how do you know if your website is banned?
So how can you check whether your website is banned by a search engine?

Check the search results

If you go to Google and simply type the URL of your website

If you enter your domain and you get a message saying “Sorry, no information is available for the URL: xyz” then chances are your site is banned.

The only other time you may receive this message is if your website is brand new and hasn’t been crawled by the search engines yet
Check the PageRank Bar
If you download the Google toolbar (http://toolbar.google.com) then you can view the PageRank of every website you visit. If you navigate to your website and you see a gray bar where your PageRank would normally be displayed (as the graph above displays), then this is a very strong indication that your website has been banned.

So what are the tell-tail signs of optimization, and how I avoid them?
When you optimize your website you should always think about how your website will appear from the point of view of the search engines. There are six common pitfalls that people fall into when optimizing their websites, and will usually account for 99% of all problems:

No diversity in Anchor Text

Search Engines like natural linking, that is where a website links to another out of choice, so if a website has 100 inbound links that all have exactly the same anchor text, is that natural? No, quite the opposite, it’s highly unnatural. In order to avoid this pitfall, you should vary your link anchor text for each link partnership you set-up, or each time you submit to a web directory. If you’re smart about your link anchor text then there is no way your linking strategy will look unnatural

Getting Backlinks Too Quickly

If you operate a new website and you get backlinks too quickly then this is often a clear sign of optimization tactics. Even worse, is the situation where all of these backlinks contain exactly the same anchor text (as previously mentioned). If you operate a new website you should build links slowly. As I’ve mentioned already, the search engines like to see natural linking, if your website is only a week old and already has 200 backlinks, is that natural? Link building should be a gradual process, and you should resist the urge to try to get thousands of links as soon as you launch your site. Although your intentions may be well intended, you may actually be doing more harm than good.

Keyword Stuffing

Another important step to prevent being your website being penalized is to ensure you don’t over-optimize your website. That is to say don’t ‘keyword stuff’. Keyword stuffing is a form of spamming where you use your keyword or keyphrase over-and-over again in your web page in order to increase the keyword’s weighting in the body text. The search engines can spot deliberate spamming quite easily, and as a result, should be avoided.

Usually if you write a well written, informative web page then there is no need to ‘optimize’ a web page, as you will have naturally mentioned your keyword/phrase in the text. The only thing you should consider optimizing is the Title tag, this should always contain your primary keyword or phrase.

Title Tag, Meta Tag , Image Alt Tag Spamming

In addition to over-optimization of your body text, you can also be penalized for spamming your tag attributes. For example if you create a title tag that looks like

Doughnuts, DOUGHTNUTS, Doughnut, Doughnut flavours, doughnuts doughnuts doughnuts, Doughnuts, DOUGHTNUTS, Doughnut, Doughnut flavours, doughnuts doughnuts doughnuts

Then the search engines are likely to take a dislike to this and may penalize your website.

Duplicating Content

Search engines like unique content; they don’t like seeing the same information being duplicated across multiple domains. I have seen instances where websites have been dropped from the search engines for doing exactly this. If you must insist on duplicating content from other web pages then you should disallow access to it using your robots.txt file to avoid any potential problems. To do this create a file in the root of your website so that it can be access by going to http://www.mydomain.com/robots.txt

In the robots.txt file your can disallow access to particular files on your website

Disallow: myduplicatedpage.html

Or you may also specify directories:

Disallow: /mycontent/

Hidden Text

Hidden text is where you create text on your web page that is the same colour as the background colour, so it is in effect hidden. This allows you to enter your target keywords and phrases without the viewer of the website aware that the text is there.

If I then select all of the text on the website by pressing ctrl-a I can see that the website has a lot of hidden text at the top of the page

Drastically Changing Your File Structure

By drastically changing the file structure or filenames of your website, you run the risk of damaing your search engine rankings. Although there’s no actual reason why search engines would penalize for this. However, I have seen occassions where websites have changed their file structure and filenames and have seen their search engine rankings take a big hit because of it. One way around this is to redirect your old pages to your new pages, in time the search engines will update their listings and you will not suffer any adverse affects
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Blog RSS

December 7, 2008


Really Simple Syndication (RSS) is a tool useful for
saving or retaining updated information on
websites that you frequently visit or websites that
are your favorite.
http://ezrssmedia.com/rss/archive/
RSS utilizes an XML code which scans continuously
the content or subject matter of a certain website
in search for new informations then transmits the
information updates by way of .feeding the information
to subscribers
RSS feeds are generally being utilized in blogs or
news sites, though any website wanting to broadcast
and publish information can use them.
Once new information is sent, it will contain a
headline, a little bit of text, and either a rundown
or a brief review of the news or story. A link is
needed be clicked upon to read further.
So as to accept RSS feeds, a feed reader is needed,
called an aggregator.
http://ezrssmedia.com/rss/archive/
Aggregators are widely and freely available online,
and all that is needed is a bit of searching, you
will be able to locate a certain interface that best
interest you.
What’s more, RSS feeds can likewise be read and
retrieved from cell phones and on PDAs.
Once you encounter upon a website that you want to add
or insert to the aggregator, the process can be done
seconds, the next update can arrive. In the event that
you do not anymore would want to accept or take in
updates, you may simply delete or erase the feed from
the aggregator.
Through e-mail subscriptions, you can receive newsletters.
RSS feeds on the other hand, can be more convenient in
keeping up with newsletter updates since they are prompt
and available in an instant; you no longer have to wait
for a scheduled time or day to obtain a news summary,
plus, these news will never be detained through a spam
filter.
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Advanced Keyword Optimization – Utilizing Keyword Patterns

December 5, 2008

When you’re choosing the keywords your website will target you should always bear in mind the adage “less is more”. Sometimes selecting the keyword that will bring you the most traffic is not always the best option, in fact if you have a new website it could be a big mistake. Also, if you optimize your website for just one keyword, not only are you narrowing your market but you’re also waving a big flag to the search engines saying, “Please Penalize Me”. Remember, search engines don’t like SEO – they don’t like the idea of people manipulating the results. If you target only one keyword it will be very obvious that you are performing SEO on your website and chances are you’ll be penalized as a result.

If you have a new website then the chances are your website will be “sandboxed” for eight months for any popular keywords. So if you target your website solely for the most popular keyword then a) your website won’t even appear in Google’s search results (due to being sandboxed) and b) the competition for such a popular keyword will be very tough so getting a good ranking will be difficult. It is always better to have some traffic as supposed to no traffic.

The key to successful keyword optimization is to optimize your pages for a relevant keyword pattern, not just a single keyphrase. So how do we decide upon these ‘Keyword Patterns’? Lets assume you want to rank highly for the terms “Debt” and “Consolidation Loan” – both of which are highly competitive terms as these keywords generate the most traffic. How would I combine these to maximize my success using a single pattern on a single page? Easy, I combine the unique patterns into one: “Debt Consolidation Loans Lender”.

These important pattern words should be used in my title, in my description, in my keyword phrases, and in my body text. Using a combination of this phrase in some form within the title/meta tags is good because they are the most competitive for the industry I have chosen and require prominence in my site.

So I now have the potential to rank well for a wide variety of phrases such as Debt, Debt Lender, Consolidation Loan, Consolidation Loans, Consolidation Lender, Debt Loan, Debt Loan, Debt Loans Lender…. and any other combinations of these phrases that you (or people using the search engines) can string together.

So now what we need to do is create page content and an internal linking structure that will compliment my keyword patterns. Remember, I’m not targeting the phrase “Debt Consolidation Loans Lender”, but different variations of the words that make up this phrase, so all I need to do is create pages that are optimized to contain these words. Because I’m not targeting one specific phrase there is no chance of the website appearing to be “spammy”. Instead, it will make my website appear to be entirely natural to the search engines without any blatant SEO taking place. To do this I must create pages that contain a mixture of these words in the Title, Meta keyword/description tags and the body of the page and also in the anchor text that I use in my internal linking. This will ensure my website is extremely well optimized for any combination of my keyword pattern. In many instances, simply having a good linking structure and well-written content will be enough to get a good ranking for some niche keywords that will bring traffic to your website.

Keyword patterning should not only take place on-page, it should also be off-page as well, primarily in the anchor text of the links that point to your website. As I’ve already said, the search engines don’t like SEO, they want natural results, so if they see that 90% of all anchor text is exactly the same, e.g. “debt consolidation” then it’s pretty obvious SEO is taken place.

So, just as you’ve done with the text on your pages, you need to vary the anchor text of your backlinks using different variations of your keyword pattern. So for example we could use these different anchor texts for our backlinks:

Debt Lender,
Debt Management
Consolidation Loan,
Consolidation Loans,
Consolidation Lender,
Debt Loan,
Debt Loan,
Debt Loans Lender
… Etc. Etc.

and we’d still be targeting our initial key phrases of “Debt” but also our secondary patterns of “lender”, “loans”, “debt lender”, “debt management”, “consolidation loans”, “debt loan”. These are natural patterns that you would expect a website to receive from natural linking and are extremely powerful for getting better search engine results. Ideally, try to create a different, unique anchor text variation for every link you create that will point to your website.

By applying natural linking to your web pages you will avoid many of the pitfalls that websites often fall in to, such as, “why am I ranked 384th when I am 1st for allinanchor?”, the reason – unnatural linking, the solution: linking patterns. The reason why a particular website might rank at #1 for a variety of popular search terms is not just a fluke, it’s because they use keyword patterns extensively when optimizing their website.

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The growing importance of SEO

December 1, 2008

The growing importance of SEO

The importance of SEO is fast increasing in the present context. SEO is a process that enables the website to maintain its top ranking position. SEO or Search Engine Optimization is getting more and more popularity in the backdrop of present scenario where there is tough completion among the websites to gain the top ranking. Search Engine Optimization works ideally to improve the traffic volume of the website.

Search Engine Optimization is dominated primarily by two ideas, on-page SEO and off-page SEO. These are the two very important aspects of SEO. On-page SEO is mainly that part of SEO, which is acted upon the webpage itself. Despite the fact that on-page SEO is supposed to be rather less important, there is no other way that can ensure top ranking to your website. The other feature of an on-page SEO is that it is very foundational and elementary. On-page SEO mainly handles functions like optimization of the title, the contents and the description.

The off-page SEO is mainly that part of SEO that is acted upon outside the sphere of the web page itself. It is mostly performed on other people’s websites. An off-page SEO is usually the proliferation or creation of inbound links, which are optimized themselves for the web pages’ keyword or keyword phrase.

Most of the visitors who access the Internet have the sole aim to use search engines in order to locate a service or a product. When a customer puts a particular keyword or a key phrase in a search engine to know about a product that is listed in your website, he wants your product listing to come on top. This is where SEO service works. The link building service of an SEO provides you the websites with your required product on top.

SEO service enables a consumer to have many folded facilities and benefits such as increased brand visibility, higher sales, targeted traffic and high ROI. The files become lesser in size if the servicing of pages is performed by appropriate optimization and validation of files. However, the choice of proper keyword or the key phrase plays significant role in Search Engine Optimization.

Search Engine Optimization is believed to be one of the most cost-effective marketing methods. Some other benefits of SEO include cross browser compatibility, accessibility and better usability. These features of SEO enable a website to have benefits like increase in repeat business, increase in referral business, increase in creditability and increase in sale. An ideal SEO may also improve your authority and confidence.

There are different kinds of Search Engine Optimization techniques for a client to opt for. You can have am ideal SEO service implementing any of these techniques for your website. One of the best companies in the market is Submitedge.com, which is known for their innovative SEO marketing skills. Try them out and you will never turn to any other specialists again.

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Search Engine Optimization and English Spelling

November 30, 2008

Recently I was analyzing keywords used by the visitors to search my website and thought of discussing some issues related to spelling with other people.

I found many people coming to my website are not using the correct spellings while searching in the search engines. It is fact that a large number of people who use internet through out the world do not have good knowledge of English. You may found lot of people of China, India, France, Germany, Russia and many other countries do lack in using correct English spellings.

Another problem is different spellings used by UK English and International English. When web masters optimize their websites they pick the most commonly used terms and phrases with respect to their websites and they either follow the UK English or International English and they optimize the sites accordingly. But for instance if you are following UK English, your site may not be come up on top ranking for the corresponding International English keyword. Some common examples are Organization and Organization, Optimization and Optimization, color and color etc. etc.

I found many webmasters follow the following techniques to avoid the above problems:-

1. Use the variant spelling of the keywords in the meta tags
2. Use all possible variants and misspelled words in the main body
3. Some people mask the misspelled words that are they use the same color of the text as their page color hence not visible to human but can crawled by search engine bots.

But I feel all the above tricks are no longer useful as google do not give much importance to meta tags now a days, no one would like putting misspelled words in the main body and the last one is strongly not recommended as many search engine do not like this approach and may exclude your website from their index.

What is the Best Approach?

I recommend the following two approaches to address the issue:-

1. use the wrong or misspelled words in the Alt tags of your images, as many search engines index the alt tags.
2. Off Page Factors, while doing link building for your website, you can deliberately use the wrong or misspelled words in the anchor text and it will solve your problem to a great extent.

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