Posts Tagged ‘traffic’

The growing importance of SEO

December 1, 2008

The growing importance of SEO

The importance of SEO is fast increasing in the present context. SEO is a process that enables the website to maintain its top ranking position. SEO or Search Engine Optimization is getting more and more popularity in the backdrop of present scenario where there is tough completion among the websites to gain the top ranking. Search Engine Optimization works ideally to improve the traffic volume of the website.

Search Engine Optimization is dominated primarily by two ideas, on-page SEO and off-page SEO. These are the two very important aspects of SEO. On-page SEO is mainly that part of SEO, which is acted upon the webpage itself. Despite the fact that on-page SEO is supposed to be rather less important, there is no other way that can ensure top ranking to your website. The other feature of an on-page SEO is that it is very foundational and elementary. On-page SEO mainly handles functions like optimization of the title, the contents and the description.

The off-page SEO is mainly that part of SEO that is acted upon outside the sphere of the web page itself. It is mostly performed on other people’s websites. An off-page SEO is usually the proliferation or creation of inbound links, which are optimized themselves for the web pages’ keyword or keyword phrase.

Most of the visitors who access the Internet have the sole aim to use search engines in order to locate a service or a product. When a customer puts a particular keyword or a key phrase in a search engine to know about a product that is listed in your website, he wants your product listing to come on top. This is where SEO service works. The link building service of an SEO provides you the websites with your required product on top.

SEO service enables a consumer to have many folded facilities and benefits such as increased brand visibility, higher sales, targeted traffic and high ROI. The files become lesser in size if the servicing of pages is performed by appropriate optimization and validation of files. However, the choice of proper keyword or the key phrase plays significant role in Search Engine Optimization.

Search Engine Optimization is believed to be one of the most cost-effective marketing methods. Some other benefits of SEO include cross browser compatibility, accessibility and better usability. These features of SEO enable a website to have benefits like increase in repeat business, increase in referral business, increase in creditability and increase in sale. An ideal SEO may also improve your authority and confidence.

There are different kinds of Search Engine Optimization techniques for a client to opt for. You can have am ideal SEO service implementing any of these techniques for your website. One of the best companies in the market is Submitedge.com, which is known for their innovative SEO marketing skills. Try them out and you will never turn to any other specialists again.

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Search Engine Optimization and English Spelling

November 30, 2008

Recently I was analyzing keywords used by the visitors to search my website and thought of discussing some issues related to spelling with other people.

I found many people coming to my website are not using the correct spellings while searching in the search engines. It is fact that a large number of people who use internet through out the world do not have good knowledge of English. You may found lot of people of China, India, France, Germany, Russia and many other countries do lack in using correct English spellings.

Another problem is different spellings used by UK English and International English. When web masters optimize their websites they pick the most commonly used terms and phrases with respect to their websites and they either follow the UK English or International English and they optimize the sites accordingly. But for instance if you are following UK English, your site may not be come up on top ranking for the corresponding International English keyword. Some common examples are Organization and Organization, Optimization and Optimization, color and color etc. etc.

I found many webmasters follow the following techniques to avoid the above problems:-

1. Use the variant spelling of the keywords in the meta tags
2. Use all possible variants and misspelled words in the main body
3. Some people mask the misspelled words that are they use the same color of the text as their page color hence not visible to human but can crawled by search engine bots.

But I feel all the above tricks are no longer useful as google do not give much importance to meta tags now a days, no one would like putting misspelled words in the main body and the last one is strongly not recommended as many search engine do not like this approach and may exclude your website from their index.

What is the Best Approach?

I recommend the following two approaches to address the issue:-

1. use the wrong or misspelled words in the Alt tags of your images, as many search engines index the alt tags.
2. Off Page Factors, while doing link building for your website, you can deliberately use the wrong or misspelled words in the anchor text and it will solve your problem to a great extent.

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6 Best Link Building Tools To Get To Google First Page

November 30, 2008

Do you know about link building tools? If your answer is no, you are still not prepared for the web. For your site to reach Google’s first page, you NEED to get links to your site. Some tools can be used to help you with this task.

Articles: Creative articles are the most effective ways to create thousands of links to your site. Write creative articles about your services or products and send them to article directories. These articles should be relevant to your business to be effective.

Blogs: Go for an off site blog. It’s a superb way of building links and increasing the traffic to your site. This is because each blog serves as a separate web page. By linking to your site, you’ll get pretty good inbound links.

Bookmarks: Bookmarks are one of the best link building tools. You are linking back to your site every time you are bookmarking it. Propeller and Digg.com are two good examples of such sites. Including social bookmarks widgets to your articles help the sharing and saving process of your content by the readers. Over 50 Social Bookmarking sites are available on the web and tools are available to bookmark for most of them.

Web Directories: Web directories are the best link building tools. They give you natural quality links. When listing your site with a large number of directories, you get more inbound links. Web directories have submitting tools to help with directory submission of your site.

Directory submission software could also be used and comes with a huge database of directories. These softwares will automatically submit your site to web directories. They’ll save you a lot of work since you won’t have to find the directories yourself on the web. Some softwares can be found for free on the web.

Forums: Find and post to forums related to you business. Add a discrete link back to your site to all of your posts. If you do this often, you’ll build a significant number of inbound links and attract some good traffic too.

Social Networking: Social networking is one of the most effective tools available. You are probably already doing this for some time, but don’t use it for your business yet. You make friends and subtly lure some of them towards your site.

These are the six most effective and most widely used link building tools. These are nothing new. We all have been using them in some way or the other. But, most of you never thought that it could bring you customers for your business!
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Understanding What a Safelist Is

November 30, 2008

Before going on to specifics, I will explain exactly what a safelist is. I will also cover the differences between web-based and group-based safelists, and explain the difference between free and pro safelists. Let’s start with what a safelist is.

In the simplest terms, a safelist is a members-only mailing list where all members have agreed to receive emails and ads from everyone else on the list.

Think of a safelist as a giant email marketing co-op. The benefit is that these members who have joined the safelist can then send their emails to other list members.

The majority of these emails are promotional or advertisements. Where does the term “safelist” originate? Well, a safelist is a list where members can safely post ads and messages which are not considered spam.

Spam is always unsolicited email. The act of joining a safelist indicates that you are agreeing to receive emails from the other members – and they are willing to receive emails from you.

Spamming doesn’t work – it simply ends up in the trash. Safelists have been proven to be effective if you are looking to attract targeted prospects. This is because virtually everyone on a safelist is attempting to make a profit online.

This gives you literally thousands of potential prospects receiving your advertisement or promotion. There are some extraordinary benefits to belonging to a safelist. First of all, you are in direct touch with a targeted list of members who have usually paid to join, which means they are serious about marketing and they are serious about finding out about other services and goods.

Another benefit is that all emails are protected from being denounced as spam, as long as the rules of the list are followed. Some safelists give you unlimited space to send your emails.

This gives you a lot of room to explain your business in the kind of detail it deserves. Some safelist even offer you the ability to send graphics and text in HTML format.

Safelist messages are sent quickly, and included links to your websites have the potential to draw quality traffic within minutes – which translates into rapid sales. As an extra benefit, many safelists offer extra features, such as free software, tips and advice, and other benefits.

Web-based and Group-based Safelists There are basically two different types of safelists, web-based safelists and group-based safelists. Remember the basic function of joining a safelist: it allows you to send emails to a large database of members who have all agreed to receive your emails, which means your emails are not considered spam.

The difference is that in a web-based safelist, you first log onto their website, and then you send your email or advertisement directly from their server. Recipients of your emails automatically recognize safelists messages because they are sent from the safelist address.

Group-based safelists work by allowing you to send your emails through a special email address, which then distributes your email to all the members of the group. Again, each of these members has opted-in to the safelists, so your emails will never be accused of being spam.

Search engines Improving your page rank

November 30, 2008

What is a link exchange and how does it help?

A link exchange is a very new thing in the online advertising business, you will have to first find website that offer some kind of link exchange program. This is where you will register to be a member and exchange link with other members, then you will have to create a sort of banner ad for other members and they will do the same for your website. This will be highly beneficial as you will be creating more places for clients to find you and improving your page rank at the same time. The search engine spider bots look for these along with SEO, meta tags, content and user friendly web design when they are assessing your website for a pagerank. The more places your website link is found, the better.

Another good way to generate traffic for your webpage or website is by doing backlink building. Backlink is a way of getting people to host a link of your website on their website. This is not an easy thing to get or do, as you will have a high rank in Google or Yahoo for anybody to even think about hosting a backlink for you. Another name for this in inbound links, which explains the whole process, it works just like link exchange, only you do not need any type of banner advertising for it, it is as simple as just a link on your website.

You could also up your page rank if you use Google ads as your advertiser, this way you will be right on the top of the page, whether it is the first page or the second page of the search engine. When it comes to advertising on the internet the page rank number you get your page to rank is very important. Many people only look on the first page of a search engine when they are looking for something so you must make sure you are there for them to find. You could also do text link advertising, this is done by entering the link to your web page on the end of your email page as a signature. This way all the people you send emails to during the day will click on your text link and visit your site, although this is only to a handful of people. If you do email marketing you can reach more people.

You can also do link building. This will be when you post blogs on numerous websites like My Space or Facebook and other community sites. You must write as a third party with no connections to the business you are promoting. You are not allowed to promote directly, but rather chat about anything you like. Just leave your link at the bottom of the blog for people to click on. That is about it. These are just some of the many ways of getting a higher page ranking and marketing your business successfully online.

Social Bookmarking & Web Traffic

November 30, 2008

Social bookmarking is a technique by which internet users store, organize, search, and manage bookmarks of web pages on the internet with the help of metadata. In a social bookmarking system, internet users save links to web pages that they want to remember and/or share. These social bookmarks are generally public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains.

Unlike storing bookmarks in a folder on your computer, tagged pages are stored on the Web and can be accessed from any computer. It is often called as “The real-time Web, organized by you.” Web sites dedicated to social bookmarking, such as Flickr and del.icio.us, provide users with a place to store, categorize, annotate and share favorite Web pages and files.

Social Bookmarking And Web Traffic

Social Bookmarking and Increasing Web Traffic was recently the number one topic in the Net. All communications and information networks are benefiting from the concept of social bookmarking. There are many such services available nowadays that are free and popular. It is a very simple process that any online marketer can put into action and start seeing almost immediate results from their small efforts! The time it takes for this process is probably about 10 minutes or less for each.

If your website has more people bookmarking it, your rankings will go up and it will drive more traffic to you, thus it makes sense to work with others doing the same thing to advance both you and them.

Useful Guides

Below are some useful guides to launch an effective social bookmarking campaign:

1. Make a list of the best social bookmarking sites around.

Select a social bookmarking network. Select it carefully after proper research. A popular social bookmarking network will be better. You will have more visitors to your pages in such networks.

2. Start Tagging

Start tagging what catches your eye the most. The most important feature of social bookmarking sites is that the “tag” websites that you visit to make a network with sites of similar interests by using keywords which are provided to make the linkages to such sites easier. This will make you popular and known in the network.

3. Submit your content to your list of social bookmarking sites.

You will receive tons of targeted traffic, increase your sales and grow your mailing list at a faster rate – all for free!

4. Make it popular

Make your social bookmarking site popular among the readers. Bookmark important and interesting information and allow readers to use them. The more useful you are the more popular you will be

5. Advance Option

If you have the tools, try submitting using multiple account user. Ensure that you use different IP address and stagger the submissions. This is to ensure that your tagging will not be detected as spam. Please note that this is only for experience users.

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