Writing an Effective Press Release

One of the popular ways to promote your Internet business is through a press release. With press releases there are two immediate benefits: the first is that people will read your press release and may be interested in trying your product or service. The second, is if you provide a link to your website from within the press release then you also get a one-way link from each website that displays your press release. If you create a good press release, this could potentially be hundreds of one-way links.

When you write your press release you must not write it like you would an advertisement for your business, instead you should write it aimed at a journalist or the reader of a magazine. You must stop thinking “what’s in it for me?” and start thinking “why would XYZ magazine’s readers be interested?”. Also, since it’s a press release, it must be newsworthy – you must actually have something important to write about.

When you’re writing your press release you must remember these important points: –

1. Make sure the information is newsworthy.

2. Tell the audience that the information is intended for them and why they should continue to read it.

3. Start with a brief description of the news, then distinguish who announced it, and not the other way around.

4. Ask yourself, “How are people going to relate to this and will they be able to contact”.

5. Make sure the first 10 words of your release are effective, as they are the most important.

6. Avoid excessive use of adjectives and fancy language.

7. Deal with the facts.

8. Provide as much contact information as possible: Individual to contact, address, phone, fax, email, website address.

9. Make sure you wait until you have something with enough substance to issue a release.

10. Make it as easy as possible for media representatives to do their jobs, so lay things out so they are easy to follow.

Here’s what you do
Write “Press release” on company-headed paper. Then write the date. Put a headline on the left – six or seven words in bold type. The headline will be active, understandable, convey the main point of the story and make people want to read on.
The first paragraph, the intro, expands on the headline. It concentrates on what has happened or will happen, who is involved and where. It conveys the whole story in a nutshell and its interest and relevance to the readership. It would still be understandable if the rest of the press release was deleted.

Tailor the intro to the publication – a trade journal is attracted by what a new product can do for its business audience, a local paper is interested in local jobs, prestige or human interest.

Subsequent paragraphs give the how and why – the explanation and development of the terse first paragraph or two – and the when.

A quote from you is essential.

Keep everything tight and clear, with short sentences. Don’t make it sound like an ad. Write the release like a newspaper report. Refer to your business in the third person – “it” not “we”.

Write “end” and then name yourself as a contact, with phone and email details. A “note to editors” can give background or more detailed information.

If the editor is working to a tight deadline, or your news story has just broken, it will be quicker to get the editor’s email address and send it directly.

Getting Coverage of Your Press Release
Once you’ve written your press release, your aim is to get it covered by your target media organisations. Find out their copy deadlines. Send the release to the editor, news and features editors and possibly the reporter who might write the piece.
Check if they’d like an email version. Newspapers and magazines might just cut and paste most of a well-written release.
Check the release has been received and if further information is needed.

Photographs can boost your chances of getting your story covered. Try to include at least a head-and-shoulders shot of the person quoted in the press release. Or get an agency to take a picture of the person at its premises. If you’re lucky, a publication might send along a photographer.

Once you’ve written your press release you can submit it yourself to various news agencies by sending a physical hardcopy to them, or pay a Press Release Newswire service to do this for you. Perhaps the largest Press Release service on the web is PRWeb (www.prweb.com) who specialize in Internet press releases to distribute your press release for you.

Sample press release for a local newspaper
Anytown Construction Ltd
20 Grove Road, Anytown TZ10 5ZT
Tel 01234 567890
email pr@anytown.co.uk
Fax 01234 098765
Press release 01/01/05

Anytown firm builds business on email

Anytown Construction is using a new email and telephone system to tackle the problem of contacting your builder whilst a job is in progress.

Anytown Construction is handing out a special email address to all new and prospective customers. They can use it to query progress and the date and time of work, and send in comments, suggestions and requests for changes in the work being carried out.

And for those people who don’t have email at home or work, Anytown Construction has set up a phone and voicemail service to take messages and requests.

“Customers have a right to know exactly what’s going on. They need a quick answer and they need to get it from the boss,” said Anytown Construction managing director Andy Peters.

The service is aimed at both private and commercial clients.
“Builders have often been blamed, sometimes unfairly, for bad communications. That was often because they were out and about on various sites and you couldn’t expect the employees working on your project to know all the answers.

“But you haven’t got the same excuses with modern technology. Mobile phones and email have transformed the picture. I can now be contacted anywhere and give an instant answer,” Peters added.
The new service has meant extra investment by Anytown Construction – and a new member of staff to manage the service. Lisa Wright, 24, who lives in Anytown, has joined the company to take on the new role of customer service manager.

“Customer satisfaction is our priority and I’m confident this service will more than pay for itself,” said Peters.

And the benefits of technology to the building trade don’t stop with email. Peters is now working on an Anytown Construction website which will have everything from pictures of completed projects to advice on planning your loft conversion or new offices.

end

Contact: Andy Peters at [tel number, land and mobile – email address].

Notes to Editors:
1. Photographs of Andy Peters and Lisa Wright enclosed.
2. This press release can be sent to you by email.
3. Anytown Construction Ltd is a family firm founded in 1964. It is involved in housing and commercial building in the county. Its most recent large project was the Lansdowne Community Hall in Derwent Drive, Anytown.

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Advertising in Newspapers

Newspaper advertisements are as old as advertisement itself. Although, it’s an age-old method of advertisement, it still receives the same response and is highly successful. Both small and large businesses still choose this method to promote their products and services. Ask them and nearly hundred percent advertisers would select newspapers as their primary advertise medium.

In spite of registered decline in newspaper circulation numbers and advertisements featured in a newspaper, they are read by millions of people at their breakfast table. The rate of increase in price to place advertisements in newspapers is climbing rapidly when compared to radio, television and billboards. The main aim should be to get the desired attention from the advertisement and out do the competitor. Various factors should be considered and measures should be taken to ensure success, while keeping the cost low.

Many advertisers, who advertise through newspapers, design their own advertisements without any prior training. This has lead to the rise of larger number of retailers who think that making an ad by them is the only way to get it right. This approach saves a lot of money and is good for small businesses, only if they reach to correct customers. The one time cost of placing a small advertisement is $150, so the measures should be taken to place them effectively. It isn’t necessary to have a full-page advertisement posted in the newspaper. If smartly designed, even half page advertisement can do wonders; the money saved can be used to advertise concurrently in other mediums like radio, websites, etc.

Using colorful font can multiply the cost to many times and is not worth the return. If the budget is low and the matter is confident enough, black font will be fine. Regular readers read the newspapers daily; therefore, there is no sense in placing the same ad in the same paper everyday. The advertisement can be placed in different papers everyday. The frequency can be three times a week for a particular newspaper. But there is an increase in the number of readers on weekends, so more money can be invested on placing advertisement in the weekend edition. Don’t be disappointed if all the advertisement space is sold on weekend. Insert fliers in between the pages of the newspaper.

As many advertisers will be posting their ads on weekends in the local newspaper and the chances of your ad getting lost in the muddle, the conventions can be twisted a little to beat the competition. Place an offer coupon in the mid-week editorial and pay the local station to advertise and talk about the offer on their famous program. Ask them to specifically mention about the coupon placed in the newspaper. Out of the daily readers, only few of them go through the entire newspapers. Most of them view the first and last page. So instead of posting an ad thrice weekly in the middle pages, invest on placing the ad on the first or last page of the newspaper, once a week. Majority of the newspapers don’t give competitive protection, that is, an advertisement of a firm can be placed next to the advertisement of its competitor. Specify about this condition to the sales person and take the guarantee from them.

There is a decrease in the number of local newspapers every year. In United States, only about a thousand newspapers function on a daily basis. Local people are now relying on weekly papers or newspapers with the local section. Sometimes only one publisher controls many of the local newspapers. Newspapers for all the localities are printed at one place with only the front page being changed. When advertising in such publications, care should be taken on recognizing the audience that is being reached. All the effort and money is wasted if the wrong customer is reached and the result can go in loss. Mixing different medias instead one for advertising is a smart approach. One can take care of the shortcomings of the other and work in tandem to make the overall advertising campaign a huge success.

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Professional Networking Online – A Career Essential

How an Online CEO Directory Can Boost Your Professional Reputation
In any kind of profession or business, having the right reputation can do much for your professional life. If you have a clean reputation, then, your colleagues can provide you with their trust and confidence. If you are reputable in your specific skill and expertise, then, the entire field of profession will definitely show respect and recognition. If your reputation as a professional service provider is impeccable, then, common people who can serves as your client source and base will know you more and avail of your services more. Thus, having a clean, respectable and qualified reputation is necessary for you to survive this competitive world.
Having the right and perfect reputation needed for your business or profession is not simply gained with a wave of a hand. In most cases, it takes years to build and a number of qualifications to complete. Also, having an impeccable reputation is not enough. There are times when you have to take specific steps and measures to either build it or strengthen it.
One way to build your professional reputation is through professional or executive networking. One way to apply professional networking is to have yourself listed in an online CEO directory. If you are the Chief Executive Officer of your company, being known by your people as their big boss is simply not enough. Building the right reputation in your field of expertise is also necessary. Letting other CEOs and other companies know about you is essential to maintaining your business or company reputation.
There are very good online professional networking sites which offer CEO directory enlistment. This service answers to the need that professionals, businessmen and executives of particular fields must be connected to each other and strengthen professional ties through network building. Being part of a CEO directory ca assure you of a professional network that is recognized by many other professionals in your field.
These online CEO directory listings can do much for your reputation as a professional and also can do great wonders for your company. Being part of an executive directory can not only provide you with sufficient exposure and advertisement, but also provide you with a wider network of business friends and acquaintances.
With CEO directory listing comes other types of professional and executive networking methods. Another effective way to build a strong professional network and client base is to have yourself featured in an online network website. These days, people use the internet as part of their basic tools every single day. While many still recognize the impact created by actual print publications, online journals or publications which carry your name or company can have a very positive effect to your company’s and your reputation as a professional.
If you want your professional or executive reputation built or further strengthened, then, consider the enlistment in a reputable and established online CEO directory. This will not only assure you of maximum professional exposure to prospective clients but will also help you gain recognition from other executives and professionals.
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How to Buy Text Links that would Generate Traffic for your Website

How to Buy Text Links that would Generate Traffic for your Website

Good website promotion is a key factor in making sure that your online business or money-making website succeeds. Although the traditional ways of promoting your website will still be an acceptable means, these may take up a lot of your time. It will also take months or even years before you get a reputable rank for your website. If you’re someone who’s willing to shell out some cash in order to speed up the process, then it’s time for you to buy text links. The next question is how will you be able to make sure that you’re actually buying from the correct people?

There are three main points to consider: one is choosing the right keyword or keywords. You have to choose keywords that are relevant to your website. Better yet, choose keywords that can summarize what your site is all about. You also need to make sure that you use keywords that will definitely attract attention and will make people want to click on your link to find out more. If your keywords are uninteresting or irrelevant, there will be no point to buy text links that will promote you on top-ranking sites. If you already have keywords in mind, which is not offered by another website, feel free to look for other websites that offer your desired text link.
The next point to consider is the ranking and reputation of the seller. Before purchasing a text link, you have to check the background of the website offering the service. You need to verify if the seller is not banned from certain search engines like Yahoo! or Google. In addition, the seller’s offer needs to be as detailed as possible. You have to know the nature and ranking of the sites where they plan to post your link. This is crucial because even if you have the best online content, your reputation may start to dwindle if you buy text links that are posted on sites that are unranked, unheard of, or known for scamming other people.

Lastly, make sure that the seller offers to post your link on a good ranking website that is also similar to your website. For example, if your website is about caring for animals, you wouldn’t want to see your link posted on a website that sells animal meat. This will not only confuse the search engines, but also your target audience. If you are planning to buy text links, make sure that the seller has disclosed where your links will be posted. Some sellers will not give you the specific websites; you just need to know that they will be posting your links on relevant websites.

Keep in mind that this method of promoting your website is considered artificial. There is always a chance that you will not achieve the results you want even if you buy text links that offer to link your site to the number one site for your category. Because of this, you still need to have time to promote your website the traditional way. Combining old and new ways usually leads to long-term success.

Search Engine Optimizing Press Releases

It is becoming common knowledge that a website that expects to get the most out of its search engine results must search engine optimize its content in order to achieve the highest possible ranking. What is not as well known is that website content isn’t the only type of writing that can be search engine optimized to produce a favorable outcome for your website.

As a part of your marketing strategy, you will likely have include the distribution of press releases in order to let people know about the latest events and movements of your business or website. What you need to recognize is the fact that this is also one of your best opportunities to employ search engine optimization, and take advantage of another opportunity to have the search engines work in your favor.

To do this properly, there are a few things that you will need to do. The first, of course is to write the press release and make certain that all of your most important keywords are included within its text with a good density. You must then distribute your press release to the right places. There are a number of different press release services out there – both free and paid – that are willing to publish your press release and distribute it to different media representatives worldwide. Among the largest and most popular of these press release distribution websites are webwire.com and prweb.com.

By working with large distribution sites such as these, you’ll be making sure that your search engine optimizing efforts are being used to their fullest. The reason is because these sites distribute to so many other sites, and because they are always having their information and content scanned by different search engine spiders and indexers, having your press release added to the possible top results for the keywords that you have selected.

This is such an easy process that it is, in fact, considered to be even easier than writing the press release itself. After all, you need to make certain that the press release is good enough that it will be picked up and republished by other websites, online journals, blogs, and ezines, and not just remain stranded at the press release distribution website, as handy as it is with website ranking.

Remember that the purpose of your press release is not just search engine optimization. That is a secondary advantage. You still want to make sure that the news that you are reporting is spread as far as possible, and read by as many prospective clients and site visitors as you can manage.

This being said, you need to understand that though your keyword needs to be included in your press release, the rest of the content has to be of high caliber. If you are not skilled in writing, you may choose to have a professional press release writer do it for you – they are quite worth the money.

An effective press release will have a strong, informative title, information that is straight to the point without any fluff, no spelling or major grammatical errors, no informational errors, and a healthy smattering of useful keywords. By ensuring that your press release fulfills all of these requirements, you dramatically increase your odds of having your press release well distributed, well ranked among search engines, and well read among your target market.

As far as the keyword is concerned, do make sure that it is mentioned frequently enough to count, but don’t paste it into your press release so many times that it doesn’t read naturally or that it might register as SPAM by the search engines who will be ranking it. A safe density is usually within the 2 to 3 percent range. Try to use it once in your title, and very close to the beginning of the first sentence in your first paragraph. After that, once or twice in the rest of the press release should do it.

It is important that you never overlook the value of search engine optimizing any online document that you may create. Press releases are among the most effective because of their high distribution, but you should include search engine optimizing in anything that you will be posting.
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The growing importance of SEO

The growing importance of SEO

The importance of SEO is fast increasing in the present context. SEO is a process that enables the website to maintain its top ranking position. SEO or Search Engine Optimization is getting more and more popularity in the backdrop of present scenario where there is tough completion among the websites to gain the top ranking. Search Engine Optimization works ideally to improve the traffic volume of the website.

Search Engine Optimization is dominated primarily by two ideas, on-page SEO and off-page SEO. These are the two very important aspects of SEO. On-page SEO is mainly that part of SEO, which is acted upon the webpage itself. Despite the fact that on-page SEO is supposed to be rather less important, there is no other way that can ensure top ranking to your website. The other feature of an on-page SEO is that it is very foundational and elementary. On-page SEO mainly handles functions like optimization of the title, the contents and the description.

The off-page SEO is mainly that part of SEO that is acted upon outside the sphere of the web page itself. It is mostly performed on other people’s websites. An off-page SEO is usually the proliferation or creation of inbound links, which are optimized themselves for the web pages’ keyword or keyword phrase.

Most of the visitors who access the Internet have the sole aim to use search engines in order to locate a service or a product. When a customer puts a particular keyword or a key phrase in a search engine to know about a product that is listed in your website, he wants your product listing to come on top. This is where SEO service works. The link building service of an SEO provides you the websites with your required product on top.

SEO service enables a consumer to have many folded facilities and benefits such as increased brand visibility, higher sales, targeted traffic and high ROI. The files become lesser in size if the servicing of pages is performed by appropriate optimization and validation of files. However, the choice of proper keyword or the key phrase plays significant role in Search Engine Optimization.

Search Engine Optimization is believed to be one of the most cost-effective marketing methods. Some other benefits of SEO include cross browser compatibility, accessibility and better usability. These features of SEO enable a website to have benefits like increase in repeat business, increase in referral business, increase in creditability and increase in sale. An ideal SEO may also improve your authority and confidence.

There are different kinds of Search Engine Optimization techniques for a client to opt for. You can have am ideal SEO service implementing any of these techniques for your website. One of the best companies in the market is Submitedge.com, which is known for their innovative SEO marketing skills. Try them out and you will never turn to any other specialists again.

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Search Engine Optimization and English Spelling

Recently I was analyzing keywords used by the visitors to search my website and thought of discussing some issues related to spelling with other people.

I found many people coming to my website are not using the correct spellings while searching in the search engines. It is fact that a large number of people who use internet through out the world do not have good knowledge of English. You may found lot of people of China, India, France, Germany, Russia and many other countries do lack in using correct English spellings.

Another problem is different spellings used by UK English and International English. When web masters optimize their websites they pick the most commonly used terms and phrases with respect to their websites and they either follow the UK English or International English and they optimize the sites accordingly. But for instance if you are following UK English, your site may not be come up on top ranking for the corresponding International English keyword. Some common examples are Organization and Organization, Optimization and Optimization, color and color etc. etc.

I found many webmasters follow the following techniques to avoid the above problems:-

1. Use the variant spelling of the keywords in the meta tags
2. Use all possible variants and misspelled words in the main body
3. Some people mask the misspelled words that are they use the same color of the text as their page color hence not visible to human but can crawled by search engine bots.

But I feel all the above tricks are no longer useful as google do not give much importance to meta tags now a days, no one would like putting misspelled words in the main body and the last one is strongly not recommended as many search engine do not like this approach and may exclude your website from their index.

What is the Best Approach?

I recommend the following two approaches to address the issue:-

1. use the wrong or misspelled words in the Alt tags of your images, as many search engines index the alt tags.
2. Off Page Factors, while doing link building for your website, you can deliberately use the wrong or misspelled words in the anchor text and it will solve your problem to a great extent.

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Link Sharing – The Real Truth

Link sharing doesn’t work. That might sound a bit dramatic but no, it does not. I’ve been doing some research (during the early hours of the morning) and I’m amazed at the number of websites out there adopting the most insane techniques in order to climb SERPs.

I must admit, I was intrigued by the methods at first. I mean, who wouldn’t like to get a week’s work done in a few minutes? 🙂 But you know what they say, “if it sounds too good to be true, it probably is”.

The biggest monster of all is the promise of instantaneous link share with thousands of quality websites. This basically involves joining a poorly code shabby directory which is copied many times over thousands of different domains. There’s several things wrong with that:

1. These pages offer no quality content what-so-ever, so they’ll never be highly regarded by SEs.

2. The number of outgoing links on each page means your site will get a minuscule tiny small fraction of absolute nothing – it really isn’t much…

3. The same pages are duplicated over and over again around the web and are promptly ignored and penalized by SEs.

Now, if you’re a SEO expert you will know that apart from being a gross waste of time, it’s extremely unlikely that any of the above will harm your site’s reputation. A webmaster has no control over external links to his website(s), and for that reason his website(s) will not be penalized by the SEs, contrary to popular belief. In fact, these techniques may well fool small search engines* and quickly push a website up the ladder on SERPs.

Having said that, here’s the big whopper….

4. The most common requirement for these link-share wonders is that, of course, you place yet another copy of the directory and its thousands of badly coded content-less pages under your website.

This is a huge problem and is where many people go wrong. And here’s why:

* Adding thousands of pages to your website overnight will dramatically affect your content’s keyword density. SEs like Google don’t only examine an individual page, they also analyse the website as a whole in order to determine its ‘theme’.

* Whereas incoming links cannot harm your websites(s) reputation, outgoing links can destroy it – very quickly. A link to a page is seen seen as a ‘vote of confidence’ to that page and its content from the website linking into it. Linking into bad neighbourhoods and low quality websites will damage your reputation – (ie.: SERPs rankings).

This all sounds very depressing… so what can you do?

The most effect form of link sharing is and will always be one-way incoming links.
And the best way to get that is by having quality content.
And the best quality content should be found on your website.

Although traditional methods can be time consuming, you simply cannot go wrong. One week of quality content publishing is worth a million times more than every automatic FFA link directory that has ever existed ever.

* Small search engines – Anything other than Google, Yahoo, MSN and the likes…

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6 Best Link Building Tools To Get To Google First Page

Do you know about link building tools? If your answer is no, you are still not prepared for the web. For your site to reach Google’s first page, you NEED to get links to your site. Some tools can be used to help you with this task.

Articles: Creative articles are the most effective ways to create thousands of links to your site. Write creative articles about your services or products and send them to article directories. These articles should be relevant to your business to be effective.

Blogs: Go for an off site blog. It’s a superb way of building links and increasing the traffic to your site. This is because each blog serves as a separate web page. By linking to your site, you’ll get pretty good inbound links.

Bookmarks: Bookmarks are one of the best link building tools. You are linking back to your site every time you are bookmarking it. Propeller and Digg.com are two good examples of such sites. Including social bookmarks widgets to your articles help the sharing and saving process of your content by the readers. Over 50 Social Bookmarking sites are available on the web and tools are available to bookmark for most of them.

Web Directories: Web directories are the best link building tools. They give you natural quality links. When listing your site with a large number of directories, you get more inbound links. Web directories have submitting tools to help with directory submission of your site.

Directory submission software could also be used and comes with a huge database of directories. These softwares will automatically submit your site to web directories. They’ll save you a lot of work since you won’t have to find the directories yourself on the web. Some softwares can be found for free on the web.

Forums: Find and post to forums related to you business. Add a discrete link back to your site to all of your posts. If you do this often, you’ll build a significant number of inbound links and attract some good traffic too.

Social Networking: Social networking is one of the most effective tools available. You are probably already doing this for some time, but don’t use it for your business yet. You make friends and subtly lure some of them towards your site.

These are the six most effective and most widely used link building tools. These are nothing new. We all have been using them in some way or the other. But, most of you never thought that it could bring you customers for your business!
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Understanding What a Safelist Is

Before going on to specifics, I will explain exactly what a safelist is. I will also cover the differences between web-based and group-based safelists, and explain the difference between free and pro safelists. Let’s start with what a safelist is.

In the simplest terms, a safelist is a members-only mailing list where all members have agreed to receive emails and ads from everyone else on the list.

Think of a safelist as a giant email marketing co-op. The benefit is that these members who have joined the safelist can then send their emails to other list members.

The majority of these emails are promotional or advertisements. Where does the term “safelist” originate? Well, a safelist is a list where members can safely post ads and messages which are not considered spam.

Spam is always unsolicited email. The act of joining a safelist indicates that you are agreeing to receive emails from the other members – and they are willing to receive emails from you.

Spamming doesn’t work – it simply ends up in the trash. Safelists have been proven to be effective if you are looking to attract targeted prospects. This is because virtually everyone on a safelist is attempting to make a profit online.

This gives you literally thousands of potential prospects receiving your advertisement or promotion. There are some extraordinary benefits to belonging to a safelist. First of all, you are in direct touch with a targeted list of members who have usually paid to join, which means they are serious about marketing and they are serious about finding out about other services and goods.

Another benefit is that all emails are protected from being denounced as spam, as long as the rules of the list are followed. Some safelists give you unlimited space to send your emails.

This gives you a lot of room to explain your business in the kind of detail it deserves. Some safelist even offer you the ability to send graphics and text in HTML format.

Safelist messages are sent quickly, and included links to your websites have the potential to draw quality traffic within minutes – which translates into rapid sales. As an extra benefit, many safelists offer extra features, such as free software, tips and advice, and other benefits.

Web-based and Group-based Safelists There are basically two different types of safelists, web-based safelists and group-based safelists. Remember the basic function of joining a safelist: it allows you to send emails to a large database of members who have all agreed to receive your emails, which means your emails are not considered spam.

The difference is that in a web-based safelist, you first log onto their website, and then you send your email or advertisement directly from their server. Recipients of your emails automatically recognize safelists messages because they are sent from the safelist address.

Group-based safelists work by allowing you to send your emails through a special email address, which then distributes your email to all the members of the group. Again, each of these members has opted-in to the safelists, so your emails will never be accused of being spam.