Posts Tagged ‘keywords’

Get More Traffic for Your Website With Natural Backlinks

December 16, 2008

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Backlink is a hypertext link pointing back to your website. It is used as a measure of the web popularity by search engines for ranking the web pages in search engines indexes. Google states that a link from origin page to destination page is a vote. The more backlinks to your website, the more votes it gets. The more votes your website it gets, the higher it ranks in SERP (Search Engine Results Page). Backlinks are valuable to your website.

How do You Find Backlinks to Your Website

You can track backlinks to your website using the following free tools that are available on the Internet.
• Search Engine Back Link Tracking Utility & Backlink Tracker Tool
• Link popularity check

How Do You Build Your Backlink Naturally

Link building is an on going project for your website and you need a lot of effort and time to achieve good results. However, you should build your backlink in a more natural way. It is not advisable to purchase links from link farm. Backlinks from other sites will provide higher exposure to your site in SERP (Search Engine Results Page). Hence, there’s a great potential of getting more traffic for your website.

Fortunately, there are a lot of ways to improve your link popularity, which will give you a boost in the search engine rankings. Here are some good ways to build backlinks to your website:

1. Submit your website to free/premium web directories.
2. Submit your articles to article directories and ezines.
3. Submit press release about your website & products.
4. Develop a good relationship with your website visitors and ask them to link to your site.
5. Make linking easy by providing the linking code.
6. Exchange links with other similar non-competitive websites.
7. Submit your website for reviews.
8. Participate in forum.
9. Give comment to other blogs.
10. Consider bartering for links.
11. Use link baiting technique.

These methods will help you to improve your link quality and popularity. It will help you to boost your website’s SERP rankings. Backlink building is undoubtedly the most time consuming part of search engine optimization. Link building is so important that it needs to be given high priority and you can’t neglect it. You can hire someone to do link building for you if you don’t have the time to do it yourself. Improve your website linking now to ensure a good search engine ranking in the future.

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GOOGLE ADSENSE – MAKE SERIOUS MONEY WITH GOOGLE ADSENSE

December 6, 2008

The advent of personal computers have stimulated the power of self-publishing (or the act of producing and putting one’s own writing into circulation) by allowing publishers to easily modify the settings of type and designs at a cut-rate price.

With the dawn of the World Wide Web, it has been possible for publishers to not only adjust designs but also to promote their works and market them all over the world. These works could also be published online at a very minimum cost.

Now, with the arrival of Google AdSense, self-publishers worldwide are in for the revolution of a lifetime.

Google AdSense is a new marketing program launched by Google.com, one of the most popular search engines on the Internet. It is a program that offers a simple and quick way for publishers to make money.

And the good news is, this is not only for publishers but also for ANYBODY who has an online site.

Notice that every time you use the Google search engine to look for a particular keyword phrase, you see little boxes on the right side of the search results pages on your computer screen that are relevant to the keywords you have just searched for. These “Sponsored Links” are actually paid ads from website owners whose aim is to direct potential customers to their website, and they pay Google whenever their ad gets clicked.

Now with Google AdSense, everybody can display these same ads on their own website and get a certain percentage of what Google receives from the advertisers every time someone clicked on them. This enables website owners to focus on maintaining and enhancing their website’s content pages while generating revenue at the same time.

The first thing to do is to apply for the Google AdSense program. It is not difficult to be in the program, but note that NOT every web site is accepted in it.

After you have signed up and Google has accepted your application, you can already put the Google code on your website and start the revenue stream.

The good thing about having the Google AdSense is that it offers you another amazing opportunity to maximize your earnings aside from the Google ads displayed on your website: the Google Search.

The Google Search box serves as a portal that links your site to the Google web. Adding this to your website not only gives your visitors instant access into Google’s entire keyword inventory, but it also enables you to earn more money – because the Google search is run from your website, the Search Engine Result Page (SERP) is tagged back to you, so you will surely earn whenever your website visitors click on these AdSense ads.

Aside from the great income opportunity, Google AdSense also has the following features and options to offer to its users:

Search Options
You can modify your AdSense control panel to configure the Google search box and control the scope of your user’s search. You can choose to have your visitors search just your website or the entire Google network, or even provide them with buttons that let them perform either search. It’s your choice.

Personalization
Aside from the standard Google search box, you can also have a customized look and feel of the AdSense program by adding your own logo and making the search box match your website’s color scheme with over two hundred colors available.

Online Support
Of course, will not leave you and your AdSense program without any help or support. In fact, Google will even serve as the host of your internal site search result pages for you at no cost – no need to worry about buying an extra bandwidth or disk space from your Internet Service Provider.

Aside from this, Google will also provide you with online tracking and reporting tools. This will enable you to see how well your own search box is doing for you, including your list of queries, number of clicks and click-through rate, and total earnings.

Google AdSense has truly started an online revolution that has far-reaching effects and impact: it has introduced a revenue stream that actually sets up a website for success. Now, website owners finally have a way to both generate revenues and enhance their content pages.

So for anyone looking to make money with his or her websites, make serious money with Google AdSense.

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Advanced Keyword Optimization – Utilizing Keyword Patterns

December 5, 2008

When you’re choosing the keywords your website will target you should always bear in mind the adage “less is more”. Sometimes selecting the keyword that will bring you the most traffic is not always the best option, in fact if you have a new website it could be a big mistake. Also, if you optimize your website for just one keyword, not only are you narrowing your market but you’re also waving a big flag to the search engines saying, “Please Penalize Me”. Remember, search engines don’t like SEO – they don’t like the idea of people manipulating the results. If you target only one keyword it will be very obvious that you are performing SEO on your website and chances are you’ll be penalized as a result.

If you have a new website then the chances are your website will be “sandboxed” for eight months for any popular keywords. So if you target your website solely for the most popular keyword then a) your website won’t even appear in Google’s search results (due to being sandboxed) and b) the competition for such a popular keyword will be very tough so getting a good ranking will be difficult. It is always better to have some traffic as supposed to no traffic.

The key to successful keyword optimization is to optimize your pages for a relevant keyword pattern, not just a single keyphrase. So how do we decide upon these ‘Keyword Patterns’? Lets assume you want to rank highly for the terms “Debt” and “Consolidation Loan” – both of which are highly competitive terms as these keywords generate the most traffic. How would I combine these to maximize my success using a single pattern on a single page? Easy, I combine the unique patterns into one: “Debt Consolidation Loans Lender”.

These important pattern words should be used in my title, in my description, in my keyword phrases, and in my body text. Using a combination of this phrase in some form within the title/meta tags is good because they are the most competitive for the industry I have chosen and require prominence in my site.

So I now have the potential to rank well for a wide variety of phrases such as Debt, Debt Lender, Consolidation Loan, Consolidation Loans, Consolidation Lender, Debt Loan, Debt Loan, Debt Loans Lender…. and any other combinations of these phrases that you (or people using the search engines) can string together.

So now what we need to do is create page content and an internal linking structure that will compliment my keyword patterns. Remember, I’m not targeting the phrase “Debt Consolidation Loans Lender”, but different variations of the words that make up this phrase, so all I need to do is create pages that are optimized to contain these words. Because I’m not targeting one specific phrase there is no chance of the website appearing to be “spammy”. Instead, it will make my website appear to be entirely natural to the search engines without any blatant SEO taking place. To do this I must create pages that contain a mixture of these words in the Title, Meta keyword/description tags and the body of the page and also in the anchor text that I use in my internal linking. This will ensure my website is extremely well optimized for any combination of my keyword pattern. In many instances, simply having a good linking structure and well-written content will be enough to get a good ranking for some niche keywords that will bring traffic to your website.

Keyword patterning should not only take place on-page, it should also be off-page as well, primarily in the anchor text of the links that point to your website. As I’ve already said, the search engines don’t like SEO, they want natural results, so if they see that 90% of all anchor text is exactly the same, e.g. “debt consolidation” then it’s pretty obvious SEO is taken place.

So, just as you’ve done with the text on your pages, you need to vary the anchor text of your backlinks using different variations of your keyword pattern. So for example we could use these different anchor texts for our backlinks:

Debt Lender,
Debt Management
Consolidation Loan,
Consolidation Loans,
Consolidation Lender,
Debt Loan,
Debt Loan,
Debt Loans Lender
… Etc. Etc.

and we’d still be targeting our initial key phrases of “Debt” but also our secondary patterns of “lender”, “loans”, “debt lender”, “debt management”, “consolidation loans”, “debt loan”. These are natural patterns that you would expect a website to receive from natural linking and are extremely powerful for getting better search engine results. Ideally, try to create a different, unique anchor text variation for every link you create that will point to your website.

By applying natural linking to your web pages you will avoid many of the pitfalls that websites often fall in to, such as, “why am I ranked 384th when I am 1st for allinanchor?”, the reason – unnatural linking, the solution: linking patterns. The reason why a particular website might rank at #1 for a variety of popular search terms is not just a fluke, it’s because they use keyword patterns extensively when optimizing their website.

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Anchor Text – The Most Import Factor of SEO

December 2, 2008

Many moons ago Google PageRank (PR) was the most important aspect of SEO, not any more, in fact it now counts for very little and is seen as somewhat of a gimmick to the experienced webmaster. By far the most important aspect of modern-day SEO is anchor text found in the backlinks to your website (a backlink is an incoming link). Anchor text is the clickable text that is displayed for a particular link. For example this link:

Google Search Engine

links to http://www.google.com and has the anchor text “Google Search Engine”. When you get links to your website you should always try to get your targeted keyword or keyphrase in the anchor text. This is an incredibly important factor used by search engines when generating the result pages.

Analyzing The Competition
Wouldn’t it be useful to see how many of your backlinks or your competitor’s backlinks contain the keyword you are targeting so you have some idea of how many links you need to over take them in the results? Well, you can!

To do this you can use WebLink SEO which has a backlink analysis tool. This tool works by finding the anchor text of all of the backlinks that point to a particular website. You can then see how many of the backlinks contain the keyword you are targeting. Then all you need to do is work on getting more links with your keyword in than they do, and you’ll overtake them in the result pages!

For example let’s say I run a website about business management and I want to get to the #1 position in Google for the term “business management ”. I want to find out how many backlinks the website listed in first position Google has that contains the word “business” and “management” in the anchor text.

Many moons ago Google PageRank (PR) was the most important aspect of SEO, not any more, in fact it now counts for very little and is seen as somewhat of a gimmick to the experienced webmaster. By far the most important aspect of modern-day SEO is anchor text found in the backlinks to your website (a backlink is an incoming link). Anchor text is the clickable text that is displayed for a particular link. For example this link:

Google Search Engine

links to http://www.google.com and has the anchor text “Google Search Engine”. When you get links to your website you should always try to get your targeted keyword or keyphrase in the anchor text. This is an incredibly important factor used by search engines when generating the result pages.

Analyzing The Competition
Wouldn’t it be useful to see how many of your backlinks or your competitor’s backlinks contain the keyword you are targeting so you have some idea of how many links you need to over take them in the results? Well, you can!

To do this you can use WebLink SEO which has a backlink analysis tool. This tool works by finding the anchor text of all of the backlinks that point to a particular website. You can then see how many of the backlinks contain the keyword you are targeting. Then all you need to do is work on getting more links with your keyword in than they do, and you’ll overtake them in the result pages!

For example let’s say I run a website about business management and I want to get to the #1 position in Google for the term “business management ”. I want to find out how many backlinks the website listed in first position Google has that contains the word “business” and “management” in the anchor text.

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How to Buy Text Links that would Generate Traffic for your Website

December 1, 2008

How to Buy Text Links that would Generate Traffic for your Website

Good website promotion is a key factor in making sure that your online business or money-making website succeeds. Although the traditional ways of promoting your website will still be an acceptable means, these may take up a lot of your time. It will also take months or even years before you get a reputable rank for your website. If you’re someone who’s willing to shell out some cash in order to speed up the process, then it’s time for you to buy text links. The next question is how will you be able to make sure that you’re actually buying from the correct people?

There are three main points to consider: one is choosing the right keyword or keywords. You have to choose keywords that are relevant to your website. Better yet, choose keywords that can summarize what your site is all about. You also need to make sure that you use keywords that will definitely attract attention and will make people want to click on your link to find out more. If your keywords are uninteresting or irrelevant, there will be no point to buy text links that will promote you on top-ranking sites. If you already have keywords in mind, which is not offered by another website, feel free to look for other websites that offer your desired text link.
The next point to consider is the ranking and reputation of the seller. Before purchasing a text link, you have to check the background of the website offering the service. You need to verify if the seller is not banned from certain search engines like Yahoo! or Google. In addition, the seller’s offer needs to be as detailed as possible. You have to know the nature and ranking of the sites where they plan to post your link. This is crucial because even if you have the best online content, your reputation may start to dwindle if you buy text links that are posted on sites that are unranked, unheard of, or known for scamming other people.

Lastly, make sure that the seller offers to post your link on a good ranking website that is also similar to your website. For example, if your website is about caring for animals, you wouldn’t want to see your link posted on a website that sells animal meat. This will not only confuse the search engines, but also your target audience. If you are planning to buy text links, make sure that the seller has disclosed where your links will be posted. Some sellers will not give you the specific websites; you just need to know that they will be posting your links on relevant websites.

Keep in mind that this method of promoting your website is considered artificial. There is always a chance that you will not achieve the results you want even if you buy text links that offer to link your site to the number one site for your category. Because of this, you still need to have time to promote your website the traditional way. Combining old and new ways usually leads to long-term success.

Search Engine Optimization and English Spelling

November 30, 2008

Recently I was analyzing keywords used by the visitors to search my website and thought of discussing some issues related to spelling with other people.

I found many people coming to my website are not using the correct spellings while searching in the search engines. It is fact that a large number of people who use internet through out the world do not have good knowledge of English. You may found lot of people of China, India, France, Germany, Russia and many other countries do lack in using correct English spellings.

Another problem is different spellings used by UK English and International English. When web masters optimize their websites they pick the most commonly used terms and phrases with respect to their websites and they either follow the UK English or International English and they optimize the sites accordingly. But for instance if you are following UK English, your site may not be come up on top ranking for the corresponding International English keyword. Some common examples are Organization and Organization, Optimization and Optimization, color and color etc. etc.

I found many webmasters follow the following techniques to avoid the above problems:-

1. Use the variant spelling of the keywords in the meta tags
2. Use all possible variants and misspelled words in the main body
3. Some people mask the misspelled words that are they use the same color of the text as their page color hence not visible to human but can crawled by search engine bots.

But I feel all the above tricks are no longer useful as google do not give much importance to meta tags now a days, no one would like putting misspelled words in the main body and the last one is strongly not recommended as many search engine do not like this approach and may exclude your website from their index.

What is the Best Approach?

I recommend the following two approaches to address the issue:-

1. use the wrong or misspelled words in the Alt tags of your images, as many search engines index the alt tags.
2. Off Page Factors, while doing link building for your website, you can deliberately use the wrong or misspelled words in the anchor text and it will solve your problem to a great extent.

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