Posts Tagged ‘Search Engine Optimization’

Get More Traffic for Your Website With Natural Backlinks

December 16, 2008

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Backlink is a hypertext link pointing back to your website. It is used as a measure of the web popularity by search engines for ranking the web pages in search engines indexes. Google states that a link from origin page to destination page is a vote. The more backlinks to your website, the more votes it gets. The more votes your website it gets, the higher it ranks in SERP (Search Engine Results Page). Backlinks are valuable to your website.

How do You Find Backlinks to Your Website

You can track backlinks to your website using the following free tools that are available on the Internet.
• Search Engine Back Link Tracking Utility & Backlink Tracker Tool
• Link popularity check

How Do You Build Your Backlink Naturally

Link building is an on going project for your website and you need a lot of effort and time to achieve good results. However, you should build your backlink in a more natural way. It is not advisable to purchase links from link farm. Backlinks from other sites will provide higher exposure to your site in SERP (Search Engine Results Page). Hence, there’s a great potential of getting more traffic for your website.

Fortunately, there are a lot of ways to improve your link popularity, which will give you a boost in the search engine rankings. Here are some good ways to build backlinks to your website:

1. Submit your website to free/premium web directories.
2. Submit your articles to article directories and ezines.
3. Submit press release about your website & products.
4. Develop a good relationship with your website visitors and ask them to link to your site.
5. Make linking easy by providing the linking code.
6. Exchange links with other similar non-competitive websites.
7. Submit your website for reviews.
8. Participate in forum.
9. Give comment to other blogs.
10. Consider bartering for links.
11. Use link baiting technique.

These methods will help you to improve your link quality and popularity. It will help you to boost your website’s SERP rankings. Backlink building is undoubtedly the most time consuming part of search engine optimization. Link building is so important that it needs to be given high priority and you can’t neglect it. You can hire someone to do link building for you if you don’t have the time to do it yourself. Improve your website linking now to ensure a good search engine ranking in the future.

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How To Avoid Getting Banned or Penalized By Google

December 10, 2008


How To Avoid Getting Banned or Penalized I get many people contacting me asking, “Why is my site not listed in Google?” or “Why am I ranked 387th in Google for my most popular search term when I’ve been optimizing my site relentlessly?”. More often than not the reason is because the website in question is suffering a penalty of some sort.

Search Engines Don’t Like SEO
It’s no secret that search engine operators don’t like people manipulating the results through optimization, but this is exactly what search engine optimizers (SEO’s) do. So if you make it blatantly obvious that you are performing SEO on your website then the search engines are going to penalize your website. Therefore when performing SEO for your website you must always make sure what you’re doing is not frowned upon by the search engines.

If your website gets banned by the search engines then it means you’ve probably done something drastically bad to the extent where they don’t want to list your website at all.

So how do you know if your website is banned?
So how can you check whether your website is banned by a search engine?

Check the search results

If you go to Google and simply type the URL of your website

If you enter your domain and you get a message saying “Sorry, no information is available for the URL: xyz” then chances are your site is banned.

The only other time you may receive this message is if your website is brand new and hasn’t been crawled by the search engines yet
Check the PageRank Bar
If you download the Google toolbar (http://toolbar.google.com) then you can view the PageRank of every website you visit. If you navigate to your website and you see a gray bar where your PageRank would normally be displayed (as the graph above displays), then this is a very strong indication that your website has been banned.

So what are the tell-tail signs of optimization, and how I avoid them?
When you optimize your website you should always think about how your website will appear from the point of view of the search engines. There are six common pitfalls that people fall into when optimizing their websites, and will usually account for 99% of all problems:

No diversity in Anchor Text

Search Engines like natural linking, that is where a website links to another out of choice, so if a website has 100 inbound links that all have exactly the same anchor text, is that natural? No, quite the opposite, it’s highly unnatural. In order to avoid this pitfall, you should vary your link anchor text for each link partnership you set-up, or each time you submit to a web directory. If you’re smart about your link anchor text then there is no way your linking strategy will look unnatural

Getting Backlinks Too Quickly

If you operate a new website and you get backlinks too quickly then this is often a clear sign of optimization tactics. Even worse, is the situation where all of these backlinks contain exactly the same anchor text (as previously mentioned). If you operate a new website you should build links slowly. As I’ve mentioned already, the search engines like to see natural linking, if your website is only a week old and already has 200 backlinks, is that natural? Link building should be a gradual process, and you should resist the urge to try to get thousands of links as soon as you launch your site. Although your intentions may be well intended, you may actually be doing more harm than good.

Keyword Stuffing

Another important step to prevent being your website being penalized is to ensure you don’t over-optimize your website. That is to say don’t ‘keyword stuff’. Keyword stuffing is a form of spamming where you use your keyword or keyphrase over-and-over again in your web page in order to increase the keyword’s weighting in the body text. The search engines can spot deliberate spamming quite easily, and as a result, should be avoided.

Usually if you write a well written, informative web page then there is no need to ‘optimize’ a web page, as you will have naturally mentioned your keyword/phrase in the text. The only thing you should consider optimizing is the Title tag, this should always contain your primary keyword or phrase.

Title Tag, Meta Tag , Image Alt Tag Spamming

In addition to over-optimization of your body text, you can also be penalized for spamming your tag attributes. For example if you create a title tag that looks like

Doughnuts, DOUGHTNUTS, Doughnut, Doughnut flavours, doughnuts doughnuts doughnuts, Doughnuts, DOUGHTNUTS, Doughnut, Doughnut flavours, doughnuts doughnuts doughnuts

Then the search engines are likely to take a dislike to this and may penalize your website.

Duplicating Content

Search engines like unique content; they don’t like seeing the same information being duplicated across multiple domains. I have seen instances where websites have been dropped from the search engines for doing exactly this. If you must insist on duplicating content from other web pages then you should disallow access to it using your robots.txt file to avoid any potential problems. To do this create a file in the root of your website so that it can be access by going to http://www.mydomain.com/robots.txt

In the robots.txt file your can disallow access to particular files on your website

Disallow: myduplicatedpage.html

Or you may also specify directories:

Disallow: /mycontent/

Hidden Text

Hidden text is where you create text on your web page that is the same colour as the background colour, so it is in effect hidden. This allows you to enter your target keywords and phrases without the viewer of the website aware that the text is there.

If I then select all of the text on the website by pressing ctrl-a I can see that the website has a lot of hidden text at the top of the page

Drastically Changing Your File Structure

By drastically changing the file structure or filenames of your website, you run the risk of damaing your search engine rankings. Although there’s no actual reason why search engines would penalize for this. However, I have seen occassions where websites have changed their file structure and filenames and have seen their search engine rankings take a big hit because of it. One way around this is to redirect your old pages to your new pages, in time the search engines will update their listings and you will not suffer any adverse affects
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Blog RSS

December 7, 2008


Really Simple Syndication (RSS) is a tool useful for
saving or retaining updated information on
websites that you frequently visit or websites that
are your favorite.
http://ezrssmedia.com/rss/archive/
RSS utilizes an XML code which scans continuously
the content or subject matter of a certain website
in search for new informations then transmits the
information updates by way of .feeding the information
to subscribers
RSS feeds are generally being utilized in blogs or
news sites, though any website wanting to broadcast
and publish information can use them.
Once new information is sent, it will contain a
headline, a little bit of text, and either a rundown
or a brief review of the news or story. A link is
needed be clicked upon to read further.
So as to accept RSS feeds, a feed reader is needed,
called an aggregator.
http://ezrssmedia.com/rss/archive/
Aggregators are widely and freely available online,
and all that is needed is a bit of searching, you
will be able to locate a certain interface that best
interest you.
What’s more, RSS feeds can likewise be read and
retrieved from cell phones and on PDAs.
Once you encounter upon a website that you want to add
or insert to the aggregator, the process can be done
seconds, the next update can arrive. In the event that
you do not anymore would want to accept or take in
updates, you may simply delete or erase the feed from
the aggregator.
Through e-mail subscriptions, you can receive newsletters.
RSS feeds on the other hand, can be more convenient in
keeping up with newsletter updates since they are prompt
and available in an instant; you no longer have to wait
for a scheduled time or day to obtain a news summary,
plus, these news will never be detained through a spam
filter.
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Advanced Keyword Optimization – Utilizing Keyword Patterns

December 5, 2008

When you’re choosing the keywords your website will target you should always bear in mind the adage “less is more”. Sometimes selecting the keyword that will bring you the most traffic is not always the best option, in fact if you have a new website it could be a big mistake. Also, if you optimize your website for just one keyword, not only are you narrowing your market but you’re also waving a big flag to the search engines saying, “Please Penalize Me”. Remember, search engines don’t like SEO – they don’t like the idea of people manipulating the results. If you target only one keyword it will be very obvious that you are performing SEO on your website and chances are you’ll be penalized as a result.

If you have a new website then the chances are your website will be “sandboxed” for eight months for any popular keywords. So if you target your website solely for the most popular keyword then a) your website won’t even appear in Google’s search results (due to being sandboxed) and b) the competition for such a popular keyword will be very tough so getting a good ranking will be difficult. It is always better to have some traffic as supposed to no traffic.

The key to successful keyword optimization is to optimize your pages for a relevant keyword pattern, not just a single keyphrase. So how do we decide upon these ‘Keyword Patterns’? Lets assume you want to rank highly for the terms “Debt” and “Consolidation Loan” – both of which are highly competitive terms as these keywords generate the most traffic. How would I combine these to maximize my success using a single pattern on a single page? Easy, I combine the unique patterns into one: “Debt Consolidation Loans Lender”.

These important pattern words should be used in my title, in my description, in my keyword phrases, and in my body text. Using a combination of this phrase in some form within the title/meta tags is good because they are the most competitive for the industry I have chosen and require prominence in my site.

So I now have the potential to rank well for a wide variety of phrases such as Debt, Debt Lender, Consolidation Loan, Consolidation Loans, Consolidation Lender, Debt Loan, Debt Loan, Debt Loans Lender…. and any other combinations of these phrases that you (or people using the search engines) can string together.

So now what we need to do is create page content and an internal linking structure that will compliment my keyword patterns. Remember, I’m not targeting the phrase “Debt Consolidation Loans Lender”, but different variations of the words that make up this phrase, so all I need to do is create pages that are optimized to contain these words. Because I’m not targeting one specific phrase there is no chance of the website appearing to be “spammy”. Instead, it will make my website appear to be entirely natural to the search engines without any blatant SEO taking place. To do this I must create pages that contain a mixture of these words in the Title, Meta keyword/description tags and the body of the page and also in the anchor text that I use in my internal linking. This will ensure my website is extremely well optimized for any combination of my keyword pattern. In many instances, simply having a good linking structure and well-written content will be enough to get a good ranking for some niche keywords that will bring traffic to your website.

Keyword patterning should not only take place on-page, it should also be off-page as well, primarily in the anchor text of the links that point to your website. As I’ve already said, the search engines don’t like SEO, they want natural results, so if they see that 90% of all anchor text is exactly the same, e.g. “debt consolidation” then it’s pretty obvious SEO is taken place.

So, just as you’ve done with the text on your pages, you need to vary the anchor text of your backlinks using different variations of your keyword pattern. So for example we could use these different anchor texts for our backlinks:

Debt Lender,
Debt Management
Consolidation Loan,
Consolidation Loans,
Consolidation Lender,
Debt Loan,
Debt Loan,
Debt Loans Lender
… Etc. Etc.

and we’d still be targeting our initial key phrases of “Debt” but also our secondary patterns of “lender”, “loans”, “debt lender”, “debt management”, “consolidation loans”, “debt loan”. These are natural patterns that you would expect a website to receive from natural linking and are extremely powerful for getting better search engine results. Ideally, try to create a different, unique anchor text variation for every link you create that will point to your website.

By applying natural linking to your web pages you will avoid many of the pitfalls that websites often fall in to, such as, “why am I ranked 384th when I am 1st for allinanchor?”, the reason – unnatural linking, the solution: linking patterns. The reason why a particular website might rank at #1 for a variety of popular search terms is not just a fluke, it’s because they use keyword patterns extensively when optimizing their website.

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Why Blog Marketing is so Effective?

December 4, 2008

There are many ways to advertise online. Most of them are very cost effective which makes them very appealing. However the most popular form of advertising now is blog marketing. There are a couple of reasons for this. One of the reasons blog marketing is so appealing to advertisers is the cost. Other forms of online marketing require payments to be made repeatedly, either on a per-insertion basis, per hit basis, or possibly monthly. That can begin to really add up. With blog marketing you only pay once and the link remains active for the life of the blog in most cases.

Blog marketing is very effective SEO. Search engine optimization is the primary objective of most internet advertising. Other types of marketing such as banner ads do nothing for SEO. They are only as effective as the number of people that see that particular banner. With a banner ad even on a very targeted site you only have a few seconds to impress the viewer and hope that they are interested enough at that particular moment to click on the banner and go to your site.

Adsense works much the same as banner ads and in fact are simply banners with a number of ads inside of it. While these methods have some effect they are to marketing what a drive by shooting is to a gang member hit or miss. What blog advertising does is two-fold. You still get the same viewer hits from the readers of the blogs in question so they are as effective as banner type advertising in that sense. Blog marketing has the added value of SEO however which makes it much more valuable as a marketing tool.

Search engines send out spiders constantly to crawl the internet for relevant links to sites. The more relevant links you have the higher your ranking on the search engine pages for the keyword results. When consumers look online for a specific product they typically use a search engine to find it. That is why being at the top of those lists is so important. Using targeted marketing is important but SEO not only gives you targeted market (the people actually looking for your product not just stumbling on it as they look around the internet) but they get you that market – and here’s the important part – when they are looking for it.

Even if you place a banner type ad on a very specific spot sure to get your target audience most of the time when it is seen those people aren’t looking right then for your product. Blog marketing works so well because it hits up both types of advertising situations. You get your ‘drive bys’ and you get the ‘want it now’ crowds visiting your site all the time.

Since you only pay once for that single blog post you are saving a considerable amount of money to get all of the benefits. You can also control your advertising budget easier with blog marketing. For other forms of advertising you can spend varying amounts over a long period of time that gets very expensive. With a blogging campaign you decide when you post the opportunity how much you want to spend, how many posts you wish to have created, and how long the opportunity should be available. That is a very precise way to judge how much the individual campaign will cost, and you do not have to worry about recurring expenses from that ad. It is paid for once and will continue forever.

You can develop several different campaigns for the same product at the same time and divide the money you wish to spend between them, or do several campaigns over a number of months. No matter how you choose to develop your marketing strategy you are completely in control of the costs.

Blog marketing is here to stay because it works so well for both parties involved and it is effective. Learning how to get started is easy. Most paid blogging companies have very simple to operate platforms where sign up is quick, easy and free. Once you have signed up you can upload the exact amount of money you wish to use for each campaign and choose the parameters of that campaign in just a few minutes. Your advertisements will begin quickly where many other forms of online marketing can take days, weeks, and even months to get started running your ads. Get started today and find out how quick, easy and effective blog marketing really is.

Robert Jensen is CEO at PayingPost blog advertising network where bloggers get paid to post and advertisers can promote their products.

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SEO: How to Promote Your Web Site with Freebies

December 3, 2008

Most webmasters keen on SEO or search engine optimization have made their web sites to make money. Unfortunately their work is made extra hard due to a unique feature that prevails in Internet culture: expecting to get things for free.

So yes, the bad news there is unless your web site offers freebies, your visitors won’t care for your site much no matter what SEO you do. But the good news is that if you DO offer freebies, you will surely attract more visitors.

Here’s how:

There are all kinds of freebies you can give away to increase web site traffic. Among others, you can offer free ebooks, mp3 files, videos, software, articles and question-and-answer or consultation services. It all depends on the kind of internet business you do. And, as always with web design, you must apply the rules of SEO when using them.

Here are some SEO techniques to use on different kinds of web site freebies:

SEO with Freebies Technique #1: Give the files away for free download and reproduction. Sure, you’re giving it away. But if you ask them to ask permission for you first, it will only take up more precious time. Not all webmasters would bother with that. Just make sure that you use every means of copy-protection for the medium/file you’re using. For example, if it’s an Adobe Acrobat PDF file, make sure you disable copying and modifying. You may or may not disable printing. (In our opinion you shouldn’t; this is site promotion so be nice!)

SEO with Freebies Technique #2: Always include your full web site URL and/or e-mail address and other contact info such as ISBN (if this is a book), office address (if it’s a consultation service, etc) or signature and so on. If possible, include a link back to your site on every page footer or the front page at least. Invite the user to go there “for more free stuff.” Take our word for it, they will. 🙂 Just be sure these are LIVE links that can be clicked on. Commercial PDF software and some freeware let you do this.

SEO with Freebies Technique #3: Make a separate and comprehensive free downloads page full of choice keywords. A free downloads page may be your best bet for a top page ranking in Google and Yahoo and others. When faced with a choice of several web sites in a search result, people will choose the one with “free” in it more often than not. Make sure you DO include the word “free” in the page title.

SEO with Freebies Technique #4: Give people reason to buy your services or goods. After all, the reason why you’re giving away freebies is you want to top the page rankings and sell your web site. So while you do give them a healthy amount of useful free stuff, don’t give too much away. Let them have a taste of what you have to offer, and hint at the rest. On the other hand, don’t insult people by giving too little. That’s a sure bet to turn them off.

A good balance is a fully-functional free software (as opposed to crippleware) that comes bundled with a demo of a pro version of the same software. Freeware that never expires and doesn’t cheat its users can win you a loyal following, and the serious ones will buy the pro version to support you.

Like it or not, “free” is the magic word on the Web, and always will be. Use this word wisely and people will actually pay for your stuff! Good luck!

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Search Engine Optimizing Press Releases

December 1, 2008

It is becoming common knowledge that a website that expects to get the most out of its search engine results must search engine optimize its content in order to achieve the highest possible ranking. What is not as well known is that website content isn’t the only type of writing that can be search engine optimized to produce a favorable outcome for your website.

As a part of your marketing strategy, you will likely have include the distribution of press releases in order to let people know about the latest events and movements of your business or website. What you need to recognize is the fact that this is also one of your best opportunities to employ search engine optimization, and take advantage of another opportunity to have the search engines work in your favor.

To do this properly, there are a few things that you will need to do. The first, of course is to write the press release and make certain that all of your most important keywords are included within its text with a good density. You must then distribute your press release to the right places. There are a number of different press release services out there – both free and paid – that are willing to publish your press release and distribute it to different media representatives worldwide. Among the largest and most popular of these press release distribution websites are webwire.com and prweb.com.

By working with large distribution sites such as these, you’ll be making sure that your search engine optimizing efforts are being used to their fullest. The reason is because these sites distribute to so many other sites, and because they are always having their information and content scanned by different search engine spiders and indexers, having your press release added to the possible top results for the keywords that you have selected.

This is such an easy process that it is, in fact, considered to be even easier than writing the press release itself. After all, you need to make certain that the press release is good enough that it will be picked up and republished by other websites, online journals, blogs, and ezines, and not just remain stranded at the press release distribution website, as handy as it is with website ranking.

Remember that the purpose of your press release is not just search engine optimization. That is a secondary advantage. You still want to make sure that the news that you are reporting is spread as far as possible, and read by as many prospective clients and site visitors as you can manage.

This being said, you need to understand that though your keyword needs to be included in your press release, the rest of the content has to be of high caliber. If you are not skilled in writing, you may choose to have a professional press release writer do it for you – they are quite worth the money.

An effective press release will have a strong, informative title, information that is straight to the point without any fluff, no spelling or major grammatical errors, no informational errors, and a healthy smattering of useful keywords. By ensuring that your press release fulfills all of these requirements, you dramatically increase your odds of having your press release well distributed, well ranked among search engines, and well read among your target market.

As far as the keyword is concerned, do make sure that it is mentioned frequently enough to count, but don’t paste it into your press release so many times that it doesn’t read naturally or that it might register as SPAM by the search engines who will be ranking it. A safe density is usually within the 2 to 3 percent range. Try to use it once in your title, and very close to the beginning of the first sentence in your first paragraph. After that, once or twice in the rest of the press release should do it.

It is important that you never overlook the value of search engine optimizing any online document that you may create. Press releases are among the most effective because of their high distribution, but you should include search engine optimizing in anything that you will be posting.
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The growing importance of SEO

December 1, 2008

The growing importance of SEO

The importance of SEO is fast increasing in the present context. SEO is a process that enables the website to maintain its top ranking position. SEO or Search Engine Optimization is getting more and more popularity in the backdrop of present scenario where there is tough completion among the websites to gain the top ranking. Search Engine Optimization works ideally to improve the traffic volume of the website.

Search Engine Optimization is dominated primarily by two ideas, on-page SEO and off-page SEO. These are the two very important aspects of SEO. On-page SEO is mainly that part of SEO, which is acted upon the webpage itself. Despite the fact that on-page SEO is supposed to be rather less important, there is no other way that can ensure top ranking to your website. The other feature of an on-page SEO is that it is very foundational and elementary. On-page SEO mainly handles functions like optimization of the title, the contents and the description.

The off-page SEO is mainly that part of SEO that is acted upon outside the sphere of the web page itself. It is mostly performed on other people’s websites. An off-page SEO is usually the proliferation or creation of inbound links, which are optimized themselves for the web pages’ keyword or keyword phrase.

Most of the visitors who access the Internet have the sole aim to use search engines in order to locate a service or a product. When a customer puts a particular keyword or a key phrase in a search engine to know about a product that is listed in your website, he wants your product listing to come on top. This is where SEO service works. The link building service of an SEO provides you the websites with your required product on top.

SEO service enables a consumer to have many folded facilities and benefits such as increased brand visibility, higher sales, targeted traffic and high ROI. The files become lesser in size if the servicing of pages is performed by appropriate optimization and validation of files. However, the choice of proper keyword or the key phrase plays significant role in Search Engine Optimization.

Search Engine Optimization is believed to be one of the most cost-effective marketing methods. Some other benefits of SEO include cross browser compatibility, accessibility and better usability. These features of SEO enable a website to have benefits like increase in repeat business, increase in referral business, increase in creditability and increase in sale. An ideal SEO may also improve your authority and confidence.

There are different kinds of Search Engine Optimization techniques for a client to opt for. You can have am ideal SEO service implementing any of these techniques for your website. One of the best companies in the market is Submitedge.com, which is known for their innovative SEO marketing skills. Try them out and you will never turn to any other specialists again.

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